Vegan cheese Oatzarella by Rucksack Foods has a consistency that is better for baking and cooking. Photo by Rucksack Foods.
Immunity food and beverage Foods promoted as boosting immunity are “booming,” says research firm Packaged Facts. Turmeric, ginger and orange juice have been highly sought-after as consumers seek to strengthen themselves amid the pandemic. In the beverage category, immunity has been a particularly hot topic. Turmeric has long been believed to ward off disease and illness. It has also been identified as a top trend by the food practice of WGSN, a global trend forecaster based in the UK. It “contains the functional phytochemical curcumin, which may have anti-inflammatory, antioxidant and anti-cancer properties,” according to its Immunity Supporting Ingredients report. Turmeric has been perhaps the hottest ingredient to boost immunity in foods and beverages,” according to the US Beverage Market Outlook 2020 by Packaged Facts.
Boathouse Farms, now a popular natural juice brand at the retail level, added a Carrot Ginger Turmeric Juice. True Food Kitchen, a chain featuring better-for-you foods built on a nutritional pyramid, offers an Ancient Grain Bowl, with miso sesame glazed sweet potato, turmeric, charred onion, snap pea, grilled portobello, avocado, and hemp seed. Sales of turmeric are set to grow 7.2 percent on a compounded annual growthrate basis through 2026, according to ResearchandMarkets.com, a research report syndicator. Whether in food or drink, incorporating turmeric is a smart move for foodservice operators as consumers seek out immunity-boosting ingredients. Ginger, which has long been a remedy for stomach ailments, is another popular perceived immunity booster. As the Beverage Market Outlook notes, Coca-Cola’s new AHA sparkling water is on trend with its Apple + Ginger beverages. As another example, sweetgreen offers a Cranberry Ginger Fresca District Restaurant News 27
