Source: 2021 State of the Restaurant Industry Report from the National Restaurant Association.
Photo by Clay LeConey.
BABY BOOMERS (56-74)
GEN Z ADULTS (18-23)
Technology has surfaced as an important tool for restaurant operators to engage customers and take in orders with ease. In a tableservice environment, however, customers still want human interaction, according to the 2021 State of the Restaurant Industry Report. Sixty-four percent of customers prefer that a server take their order and bring them the bill. Only 36 percent prefer to do so through a tablet at the table or smart device.
ALL ONPREMISES CUSTOMERS
TABLESERVICE: TECHNOLOGY HAS ITS LIMITS
Traditional table service, where a server takes the order and brings the bill at the end of the meal
Customers order food and beverages and pay the bill using either a computer tablet at the table or an app on their smartphone