APP ORDERING EXPECTATIONS Customers now expect to order through mobile apps. In fact, 26 percent of consumers say the ability to order through an app for takeout/delivery makes them more likely to choose one restaurant over another. They are also a great way to engage customers: the mobile app for Hank’s Oyster Bar, for example, provides users with an easy way to order and to learn of new specials and restaurant updates.
Source: State of the Restaurant Industry Report from the National Restaurant Association.
Photo by Douglas Bagg.