District Restaurant News | Fall 2020

Page 31

Rakuten Ready Time Study By Eric Nomis

Independents can adopt chain strategies for providing customers ondemand food efficiently

According to an annual assessment by Rakuten Ready in its “2020 Time Study,” order-head pickup efficiency has become increasingly important in today’s time-starved and pandemic-concerned world. While the results were a bit surprising this year, QSR was the only segment that maintained top time ratings. The study examines the wait times among several restaurant chains juxtaposed against customer satisfaction scores. This year, Rakuten Ready added a new casual-dining segment for assessment and evaluation. District Restaurant News 31