District Restaurant News | Fall 2020

Page 11

Crunching the 2020 numbers now By Eatery Pulse Team

Recovery slows as the restaurant industry heads into fall Forty-three percent of full-service restaurant operators lack confidence that they will be in business six months from now if the status quo continues. Restaurant owners and operators have been battling the health crisis itself, variable state and local ordinances meant to restrain the spread of COVID-19 amid spikes in cases and hospitalizations, and consumer wariness of dining out during the pandemic’s phases. A new marketing campaign by the National Restaurant Association—Restaurant Revival—with brand new ads meant to encourage dining out, was blunted severely by a new report from the CDC suggesting a link between dining out and a higher risk of contracting COVID-19. District Restaurant News 11