HEALTH & NUTRITION
APRIL 2009 ASIA PACIFIC FOOD INDUSTRY
51
New England Journal of Medicine. Researchers concluded that the macronutrient make-up of the diet is not the main influential factor. Rather, it is the total calorie content that ultimately impacts on weight loss. The whole area of weight management presents consumers with an enduring dilemma – no matter where they are in the world. In Asia, AC Nielsen reports that although more consumers want to control their weight better, few manage it successfully. Overall, people opt for cutting out foods they consider to be fattening, rather than eating more healthily or following an exercise routine. Of those questioned, 36 percent claimed they reduced fat intake. Reducing certain foods is a very negative approach to the issue, which may explain consumers’ lack of enthusiasm and limited success.
Fabuless:
Reducing Calorie Consumption
S
atiety is the process which underpins Fabuless from DSM. Fabuless is a patented protected combination of oat and palm oils that is formulated in an emulsion and has been developed for use in dairy products, meal replacement products and dietary supplements. Science based evidence is fundamental to convince manufacturers and consumers alike of the efficacy and credibility of health claims. The most recent clinical trial carried out by the University of Maastricht in the Netherlands, showed that daily consumption of yoghurt containing Fabuless significantly aids weight maintenance after weight loss, resulting in reduced waist circumference and a lower body mass index (BMI). ___________________________________________________ Enquiry No. 0340
in supplement form, these products claim to have a positive impact on weight loss. The processes claimed include energy expenditure, dietary fat absorption, fat synthesis and carbohydrate metabolism.
Dietary Claims & Miracle Pills The boom in bioactive ingredients can be par tially explained by this unwillingness or inability of consumers to follow sustained diets, pursue fitness regimes or change their dietary habits. Commonly sold
However, the number of competing supplements on the market, each with its own dietary claims, often creates conflicting messages and ultimately leads to more confusion and suspicion from consumers. So where does