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GIVING DAY 2024 GIVING DAY 2024 SOCIAL MEDIA TOOLKIT for Giving Day Ambassadors
APRIL 17, 2024
#GiveBigE Giving Day, also known as #GiveBigE, is an annual 24-hour online challenge to increase giving participation among the EKU community. This year’s Giving Day is Wednesday, April 17, and the goal is 2,324 donors in only one day! To succeed, we need your help in spreading the word to Eastern’s loyal alumni and friends.
| go.eku.edu/givingday
By committing to serving as a Giving Day Ambassador, you will help us change lives. Every gift counts toward the goal of 2,324 donors. Every gift also makes a difference — whether a donor gives to a scholarship fund, college fund, Athletics, or any other EKU fund — all gifts have an impact in the lives of Eastern’s students.
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To see more about the impact of donor support on the lives of students, see last year’s Annual Giving Impact Report at go.eku.edu/Impact23
Lives will be changed because of you.
KEY DATES TODAY • Read through this guide and familiarize yourself with the communication timeline, language, and social media posting guidelines. • Make sure to follow Eastern Kentucky University and EKU Alumni & Friends on Facebook.
APRIL 10: • Announce EKU Giving Day! Promote the campaign by sharing the University’s Facebook posts and campaign video on April 10. • Tag your former EKU classmates, EKU colleagues, and friends to extend your reach even further. • Email the video to your contacts.
APRIL 16: • Change your Facebook profile picture and Facebook cover photos by downloading the available images in the Ambassador Toolkit: go.eku.edu/givingday-ambassadors • Make a post letting your followers know about EKU Giving Day and how they can help. • Share the official EKU Giving Day event from the EKU Alumni & Friends Facebook page.
APRIL 17: • Don’t forget to wear your #GiveBigE shirt or any EKU shirt! • If you are able, make a gift at go.eku.edu/givingday • Post throughout the day. Share the University’s social media posts. Tag your friends and encourage them to make a gift on EKU Giving Day. • If you know someone who made a gift, thank them.
• Thank your followers for participating. We couldn’t have done it without them!
go.eku.edu/givingday |
APRIL 18:
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THINGS TO KNOW about Giving Day EKU Giving Day will be held on Wednesday, April 17. Also known as #GiveBigE, it is a 24hour celebration of the EKU spirit of giving back and our collective commitment to the University’s future. • Donors will be able to support one or several areas of the University including, but not limited to: The Eastern Fund, EKU BookSmart, University General Scholarship Fund, College greatest needs funds, Athletics, and more!
| go.eku.edu/givingday
• EKU has set a goal of 2,324 gifts for Giving Day 2024, representing the 2023-24 academic year and all of the lives changed at EKU.
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• The EKU social media accounts will be posting updates throughout the day on Wednesday, April 17, and preliminary results will be shared on Thursday, April 18.
SPREAD THE WORD JOIN THE DIGITAL CONVERSATION
Join other ambassadors and supporters to promote EKU Giving Day by using and following the hashtag #GiveBigE. Also, follow and share content from the official Giving Day platforms on Facebook.
BE LOUD AND PROUD ON APRIL 17
Keep your own networks in the loop by sharing updates throughout the day on April 17.
UPDATE YOUR SOCIAL PROFILES
Download the free Facebook cover and profile images from the visual toolbox (go.eku.edu/givingday-ambassadors) and update your accounts to show your school pride.
PROMOTE THE EVENT
LET PEOPLE KNOW WHY YOU SUPPORT EKU
Share a personal testament. Tell the world how EKU has impacted your life.
go.eku.edu/givingday |
Let your networks know you’ll be participating by sharing the event on your social media platforms. Promoting the event raises awareness for your personal contacts who also have a connection with EKU.
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SOCIAL MEDIA The EKU and EKU Alumni social media accounts will be your primary source for news, updates, and exciting content during April through the duration of EKU Giving Day.
HOW TO USE THESE ACCOUNTS: • Follow these accounts for the latest EKU Giving Day news and information. • Check back in to find content to share with your own followers. • Use the handles to tag these accounts in your own posts. • Add the website URL to your own posts about EKU Giving Day to direct followers to the site.
Eastern Kentucky University EKU Alumni & Friends
go.eku.edu/givingday USE THE HASHTAG
| go.eku.edu/givingday
The EKU Giving Day hashtag, #GiveBigE, allows our community to track the digital conversation by searching for the hashtag on each platform. Use the hashtag in each of your posts to help followers stay on top of the latest Giving Day news and content.
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#GiveBigE
SOCIAL MEDIA SAMPLE POSTS On April 17, consider posting a selfie while wearing your #GiveBigE shirt (or any EKU shirt!) with a sentence or two about why you choose to support EKU. Below are sample social media posts to get you started! Remember to include the #GiveBigE hashtag and go.eku.edu/givingday website in your posts.
BEFORE
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On April 17, members of the EKU community will join together for an extraordinary day of giving back. #GiveBigE, a 24-hour giving day, is a chance for Colonels everywhere to come together to show pride in their Alma Mater and provide essential funding to support students and shape the University. Together, in just one day, we can make a difference for current and future EKU students. Mark your calendar and make your gift on 4/17/24 at go.eku.edu/givingday.
I gave — will you? Be part of #GiveBigE today! Make a gift to benefit EKU and its students and help us reach 2,324 donors before midnight tonight.
One day, one big goal, and a long lasting impact — that’s the opportunity waiting for you on EKU Giving Day. Save the Date for Wednesday, April 17. Save the Date! EKU Giving Day is Wednesday, April 17, and we need your help to reach 2,324 donors in 24 hours. What is #GiveBigE? It’s a chance to make a difference in the lives of EKU students. Generous donors are challenging alumni and friends to make a gift to support EKU. In return they will release challenge gifts. Join me and be one of the 2,324 donors to make a gift on 4/17/24.
It’s EKU Giving Day! Today is your chance to make a lasting impact on the future of EKU. Join me in creating Game Changers at go.eku.edu/givingday. I am helping EKU meet its goal of 2,324 donors for #GiveBigE today. Will you join me in supporting current and future Colonels? If 2,324 donors make a gift today, EKU will secure thousands of dollars in challenge gifts from groups across the University Community. Please consider making your gift today. Post a photo or video telling why you give to EKU! The clock is ticking! Head over to go.eku.edu/ givingday to make your gift as part of EKU Giving Day #GiveBigE.
AFTER Thank you to everyone who made #GiveBigE a success. Together, we proved that we can make a difference. Thanks to the collective support of alumni, friends, faculty, staff, and students for their gifts. #GiveBigE. go.eku.edu/givingday |
We did it! Thank you to those who celebrated EKU by giving back and making EKU Giving Day a success! #GiveBigE.
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| go.eku.edu/givingday
VISUAL TOOLBOX 8
Visit the link below for downloadable graphics that will help you tell the EKU Giving Day story online.
go.eku.edu/givingday-ambassadors
FAQs WHERE SHOULD I POST? Post on your personal social media accounts and on any EKU pages or groups to which you belong. EKU and EKU Alumni & Friends will be sharing messages on Facebook.
HOW OFTEN SHOULD I POST? That’s up to you. Start by posting at least once on the three key dates: April 10, April 16, and April 17. We recommend posting one to three times before EKU Giving Day to promote the event and at least three times on Giving Day.
WHAT IF I DON’T KNOW WHAT TO POST? When in doubt, go to EKU Alumni & Friends (Facebook) social media account and share or retweet content. Add your own comment or just share the post to help the University spread the word.
WHEN SHOULD I USE THE #GIVEBIGE HASHTAG? In every post! Hashtags work on nearly every platform. You can use the hashtag as part of your post (i.e., Excited for #GiveBigE!) or add it to the end (i.e., Excited for EKU Giving Day! #GiveBigE).
MORE QUESTIONS? Contact the Office of Annual Giving at giving@eku.edu or 859-622-GIVE. Thank you for being a #GiveBigE Ambassador!
go.eku.edu/givingday | 9
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GIVING DAY 4.17.24