9 minute read
Let Self-Media Do the Work
Let Self-Media
Do the Work for You Increase Your Social Influence
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The business operations of EASECOX have always been based on trust and face-to-face sharing, and through this “word-of-mouth marketing” approach, we have expanded our sales network. In recent years, with the popularity of online platforms such as Facebook, Instagram, and YouTube, there are now more real-time and faster channels for sharing, which can be used to transmit event information and share positive energy. If you can manage your “self-media” well to increase exposures and build your social influence, it can bring extra benefits and improve performance!
Differences between Old and New Sales Models
Whether it's a traditional operation or a self-media operation with new technology, there are pros and cons and let’s check out the comparison of the old and new sales models at the table below.
[ ] Traditional Sales [ ] Self-Media Management
When my limited personal contacts are almost used up, I have to start developing unfamiliar markets and hand out flyers on the streets. But when faced with people's cold and guarded eyes, I become more and more discouraged and even begin to have self-doubt. How could an ordinary person like me who does not have the natural sales skills of the successful mentors?
Building Relationships
I usually proactively call new friends and ask if they need assistance, or share success stories. However, it is easy to become discouraged when someone does not answer after calling repeatedly, or hangs up the phone in a hurry saying that they are busy, or respond in a cold manner. After a successful sale, I will call a few days later to inquire about their usage experience. Some people may forget how to use the product or have problems when using it, so it will be necessary to arrange schedule for after-sales service. Invite clients to come and take photos of them, collect the photos into an album and print it as promotional material. The product is highly effective and the client is willing to re-purchase or become a downline partner. Communication/ Exchange
Seal the Deal
You are already used to managing Instagram or Facebook accounts. After accumulating a certain amount of sales experience, customer testimonials, experiences on market development and customers invitations, you can invite new people through Instagram or Facebook to improve mutual understanding and reduce wariness. You can also use the online tag feature to increase the chances that more people will see the post, and in turn, increase the chances that they will come forward by themselves to find out more.
Although you have not made a sale yet, as long as you can add each other as friends on Facebook or follow each other on Instagram, then continue to post photos and text, videos, Instagram stories, and livestreaming on social media every day, so that new friends can see what you are doing, it will be able to build understanding and trust of EASECOX, starting with mutual
likes and comments. After-Sales Care
User Experience and Testimonial
Once you make a successful sale, you can immediately send the product introduction YouTube video or homemade video to your new friends as a convenient source of reference. After a few days, send an Instagram or Facebook private message to ask for the usage status and then provide feedback. After that, you can save the case and make a QA list or use as teaching material for your downline partners.
Encourage new friends to share their using results on social media (for her friends to see). After gaining consent to share, you can forward her results in your own social media circles for more people to see. You can also save it in a “Testimonial Album”, which will be great material
for future business conferences. Remarketing
Your new friend will receive a lot of positive feedback after sharing results on her social media. At the same time, she also sees the effect of her own social media, which reinforces her trust in the product and brand, so she is more likely to buy again or even join as a new partner in the future.
Self-Media Advantages and Resources
By managing self-media, we have the following advantages :
Promotion channels
promote EASECOX’s official website, Facebook, Instagram, YouTube channels.
Social media
make new friends, interact with others, and offer assistance through online platforms.
Public status
be open about your identity as an independent distributor of EASECOX.
Useful resources
make good use of the above official social media resources, such as photos, posts, and videos.
Diversified interaction
sharing
share your personal experience on using EASECOX products, share company activities and promotional information.
We would like to remind our partners that it is very important to follow the official EASECOX Facebook page (currently available in Chinese/English/Indonesian/Thai), EASECOX Instagram (easecox.ig) and EASECOX YouTube channel (channeleasecox)), because the marketing resources on these 3 platforms are useful promotional materials for distributors to use. At the same time, please prepare your materials in an “objective” and “unexaggerated” way, so that it can become a persuasive and practical marketing tool.
In addition, the involvement of each partner is valuable to the company, for example: incentive trips, local recognition conferences, regional events, personal product experiences and customer success stories (customer consent is required), all contribute to the positive exposure of the EASECOX brand.
Social media allows information to spread very fast, so please be sure to follow the basic principles of being objective and not exaggerated. After all, it's not easy to accumulate 100 good reviews on an online platform, but it only takes a few negative reviews to destroy a good impression. This is also the reason behind the company's constant emphasis on “integrity and the truth” as the most important criteria for social media management!
Self-Discipline and Self-Regulation
Do not exaggerate the effect
Do not exaggerate the income
Do not exaggerate the business operations
Online Management Self-Regulation
Do not solicit partners or sell products on public job sites, comment sections, blogs, forums, and social media groups, which may lead to negative group perceptions.
Direct marketing relationships are still built on human in your profile photo.
connection and trust, so don't try to take shortcuts as it won't pay off.
Do not sell products outside of the official EASECOX website (distributor area), such as auction platforms, e-commerce sites, etc.
Many behaviors for selling goods online are shortsighted and inappropriate. In particular, the company attaches great importance to the customer's product experience, so the only way to demonstrate the value of a professional distributor is to provide good service, in from the other party before using any photos and and “copyright”, and should not be used for sales
order to operate in the long term.
Product Sharing Self-Regulation
Do not claim that a product can cure, eradicate or prevent any disease (e.g. product X cured your cancer). Any claim or implied assertion that a product physical conditions may violate local medical and advertising regulations, as well as conflict with the high standards of business ethics that EASECOX has always maintained. Appropriately share personal product experiences, supported by concrete and real numbers (e.g. how much waist measurement has been lost and how much weight has been lost). But this is subject to the statement in the company's marketing manual and you should also advise the client to consult a healthcare professional. Do not use the company logo
On social platforms, we all want other people to be a “real person” instead of appearing to have a fake identity, so be open and post your own photo!
Do not use unauthorized third-party photos, celebrities, or literature for the promotion.
Even for your own clients, you must obtain permission inform them of the purpose. Unauthorized use of celebrities or literature is a violation of “portrait rights” can cure, treat, eradicate, or prevent diseases and
purposes.
Bonus Self-Regulation
N e v e r m i s r e p r e s e n t p a s t , present, and future income with exaggerated or unrealistic figures or words.
You can share how the partners have worked hard and studied until they attained their current achievements. You can share the ups and downs in the process of running a business. You can talk about the advantages of the company's sales bonus program and your personal gains.
Three Self-Media Management Key Points
Facebook is mainly a communication platform for internet users over the age of 40. The ratio of graphics to text is relatively balanced and can be used to communicate or distribute related information.
Start a personal page or fan page Share company news and links Invite the target audience to interact and even participate in activities Post company-licensed videos, material, and photos Use links to promote the official website, fan page, Instagram, and YouTube channel Create non-public groups and private newsletters, conduct business consolidation activities, organize education and training, etc. Watch, share, and review company-licensed videos Subscribe to EASECOX’s official YouTube channel Share product knowledge, incentive travel, recognition conferences and DIAMANT runway show videos on the official channel Do not post inappropriate and exaggerated promotional videos
TIPS
It is very important to create your own style, so that followers can see your everyday life. Whether it is a cup of coffee early in the morning, or an afternoon tea party with the ladies, it is all good Instagram material. In the early stage, it is recommended not to have too many product placements, to avoid the other party being wary or disgusted.. In particular, exaggerated praise for products is a no-no. Be honest and sincere when you tell your thoughts and experience, comment from an objective and impartial point-ofview, in order to gain trust.
TIPS
The company provides at least 2-3 posts per week (Chinese/English/Indonesian/Thai) for your use as required. It's also important to practice the using of FB by yourself. Set goals, starting with one short post a week. You can share about your life, ideas, business, and product usage experience with everyone, without the pressure of making a sale. Use text, photos, or videos as if you are simply sharing and chatting with friends. Continue with the effort, and the amount and quality of attention from followers will grow significantly.
The Instagram user base is relatively young, with more attention to image communication and less on text description. The main interaction is one-to-one, which is different from the one-to-many of Facebook. Through Instagram, you can establish a deeper relationship with the other party.
Instantly share photos and post product photos Reply to questions and comments, share photos of the products you used Share photos posted by the company Use personal tags to join the conversation topics of the EASECOX community Make good use of IG stories and community
YouTube
sharing to deepen the connection
TIPS
n addition to the company's official YouTube channel, you can also make use of your mobile phone's video recording function to record your before-and-after product comparison, participation in activities, and your practical or interesting lifestyle videos to keep up with technology usage, as well as a good training for filming presentation at the same time!
