...and we just want more. Currently, people use up to 54 % of accessible freshwater in rivers, lakes and underground aquifers. By 2025 water withdrawals are predicted to increase by 50 % in developing countries and by 18 % in developed countries. This predicted demand will offset any progress made and the water crisis will reach critical levels in less than a generation. Three factors responsible for this increasing demand for fresh water are: Overconsumption Water overuse isn’t just long showers and big pools. In fact, the largest portion of fresh water used is virtual water (amount of water used in the production of a good or service). We need to avoid the consumption of water intensive products. Our own level of consumption has a global impact, primarily on fresh water availability and ecosystems depletion.
The glass always gets bigger Our global demand for water only increases as time goes by
total water
1950
2012
2050
Population growth: Consumption levels are clearly distinct between developing and developed countries, the more developed the greater the demand for resources. But, it’s in developing countries where the highest population growth levels are found. The correlation between water demand and population growth is not linear. Elevated population growth rates combined with higher levels of consumption results in an multiplied effect on resources depletion. Poor water resources management: Currently, water resource management is poorly regulated. From water withdrawals to consumption significant unnecessary loses are observed in the methods of extraction, transportation and distribution. Pollution is also a problem of poor management and lack of regulations.