In the media
Media strategy resonates The REIV continues to gain ever increasing levels of positive exposure in the media, with our spokespeople being reported daily in print, television, radio and online stories about Victoria’s real estate industry. As the media is increasingly looking to the REIV as the authority on property data, it has no doubt started to resonate that our measured commentary and predictions over the past 12 months are bearing fruit while those who warned of impending ‘doom and gloom’ and ‘crashes’ have quietly conceded that they may have exaggerated. Throughout this period of low market confidence, the REIV consistently maintained that a market correction was underway, and activity should pick up in the second half of the year. We ran a strong media campaign focused on policy issues in the lead-up to the Federal Election. We hosted the Federal Treasurer, Josh Frydenberg, for a press conference alongside REIV CEO Gil King and Immediate Past President Richard Simpson at our Camberwell headquarters. We also secured strong media coverage around the State and Federal Budgets including the major television news services, daily print media and radio.
The REIV is the ‘go-to’ source for data, whether that be the median house price, auction clearance rates or rental vacancy rates. The information that you, our valued Members, provide us enables the REIV to be recognised as the authority in this space and gives us the basis upon which we can develop engaging and interesting media stories to further elevate the reputation of the REIV and its Members. Reporting your results to REIV (or PropertyData) has wide-ranging impact, giving you profile and assisting in the elevation of the industry as a whole. To give you an idea of our media penetration, in the month of June alone, REIV President Robyn Waters represented the industry in an interview with 3AW’s Breakfast Boys and another with Neil Mitchell, two Herald Sun feature articles, a realestate.com.au article
on how to choose the right agent, ABC radio news bulletins and joined Channel Seven’s Mike Amor for a live panel discussion on interest rates during the 4pm news. One of the recent media highlights for the REIV was a story on the effect that distilleries are having on property markets, and economy more broadly, in regional Victoria. The REIV worked on this story with the Herald Sun which was then also covered by 3AW, online industry publications and regional media to reach an audience of more than 550,000 people. Channel Seven has also started using the REIV’s auction data as their regular source for property industry stories of a weekend. They routinely interview REIV spokespeople about the state of the market. REIV Senior Vice President Leah Calnan featured on Channel Seven, the Nine Network and Southern Cross regional news services television news in June, while REIV Vice President Adam Docking also featured on Channel Seven’s Saturday evening coverage. During the month of June alone, REIV CEO Gil King’s regular column on regional Victoria was printed 26 times and Gil’s commentary and REIV data also appeared in a range of suburban and industry media. Stay up to date with the REIV’s media coverage by visiting reiv.com.au
Media is an effective vehicle to communicate the REIV’s advocacy for a professional industry which embraces and celebrates high standards; it helps us tell the broader public about the reasons that make “the REIV Difference”.
Our aim is to develop engaging and interesting media stories to further elevate the reputation of the REIV and its Members.
THE ESTATE AGENT – AUGUST 2019 | 11