Written by Haley Freeman - Ian Wiant Photographer
S
ofia Chacon is more than a broker associate and leader of the award-winning Sofia Chacon Group at Keller Williams Realty. She is an inspirational woman who is never content to rest on her accomplish-
ments of yesterday. She greets each day ready to face the next challenge and create bigger futures for her clients, her team and her community. Sofia is the oldest of five children and the first member of her family to be born in the United States. From a family of humble means and great integrity, Sofia has lived courageously and decisively to achieve three college degrees and to distinguish herself as a bold entrepreneur. After nine years in mortgage lending, Sofia applied her formidable self-discipline and work ethic to real estate, where she quickly distinguished herself as a top-producer with hundreds of closed transactions to her credit. Such stunning results are possible because Sofia lives a life of aligned values. She is the same woman at work that she is at home, one whose priorities are God, family, then business. Sofia has chosen to build her business at Keller Williams because it is a place where the same standards are cultivated, and where she and her team can thrive. A conscientious leader, Sofia set out to build more than a business; she set out to build a lasting culture. She and her team have clearly defined their mission, vision and values in order to communicate to the world who they are and what they stand for. In practice, they strive each day to fulfill on their commitment to empower and educate their clients to make intelligent real estate decisions that will positively impact their lives and the lives of their families, while helping them to build generational wealth. Sofia has gone so far as to appoint a cultural ambassador for her team, to help bring their message to the industry and community. “We decided what our core values would be and what we would stand for,” Sofia explains. “We wanted to differentiate ourselves and build a culture while having fun and helping each other build great careers. Our slogan is “Care. Serve. Give.” That’s what we stand for. We’re here to guide people when they don’t know who else to call. Without our clients, we wouldn’t have the ability to have the amazing lives we do and to touch, serve and lead so many people.”
ExecutiveAgent Magazine