Frank values diversity among his community of agents, and his socially and ethnically diverse company is wellequipped to serve the needs of foreign buyers and sellers, and California residents who may be new to the United States. His Irvine office is often sought out by foreign buyers who have heard about the area’s top-tier schools and exceptional lifestyle. “RE/MAX gives us the global presence to communicate information, and our local presence provides the knowledge and expertise.” Frank’s longterm success in real estate is a function of his view of his profession as a relationship business. This view inspires him to serve with authenticity and
accountability. “Honesty and directness are foremost in our process. It is important to always tell people what they need to hear and not what they like to hear. When you just say it like it is, clients appreciate it.” He adds, “I have been in a few downtrend markets. If there is anything the down markets have taught me, it is that those who work the business transactionally did not survive. Those who cared for people and built relationships with people lasted through each downturn. If you want your business to thrive, you need to look at how you can take care of people.”
ExecutiveAgent Magazine