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WBOC LEADING WOMAN
RHONDA CABRINHA A culture of giving back Alyssa Dearborn
R
honda Cabrinha never planned on having a career in the insurance industry, but she has built a career and worked her way up the ladder to become the president of Ellis, Moreland & Ellis. At the insurance agency, she not only found an opportunity to provide reliable insurance coverage to others, she also found a way to be a charitable force for the surrounding community. “As an insurance agency,” Cabrinha said, “I feel that we help the community all the time because we are protecting peoples’ assets. So, if somebody has a car accident, or a fire in their home, or some kind of financial loss, we’re there to help them. We are locally owned, we’re here in the community, so we feel we help out in that way.
November 2020
And, of course, we try to help out a little with our charity of the month.” The bulk of Cabrinha and Ellis, Moreland & Ellis’ charitable work is through, what Cabrinha called, their charity of the month. It was an idea that the company president heard worked well within other local companies, so she implemented her own version of the idea at the agency. “Since February of 2016, any of my employees that participate in our charity of the month get to dress casually on Fridays.” She explained, “If you come in here on Friday, you see people with jeans on and dressed very casual. They love it. So it kind of took off from there.”
Philanthropy Edition
