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COVER STORY
JEN LIDDY
From teacher to entrepreneur Ken Sturtz
“It was like getting a PhD in business, but also in myself, I learned what I was good at and what I sucked at.”
J
en Liddy was once a high school English teacher, more concerned with grading papers than entrepreneurship. She and her students killed off Shakespeare’s Julius Caesar each year on the Ides of March and plowed through the dense undergrowth of “Lord of the Flies.” But as a teacher Liddy could not have imagined she would change careers, become a small business owner and then pivot to helping other entrepreneurs achieve their goals. Today, Liddy is the owner of Jen Liddy Coaching & Development. Her Syracuse-based business focuses on supporting women entrepreneurs in learning how to create content marketing for their businesses. She grew up on Long Island and after college spent a few years working in New York City and, as she says, trying to figure out what she wanted to do when she grew up. She eventually settled on education, entering Le Moyne College in the late 1990s to earn her master’s degree. She taught in Skaneateles, Fayetteville-Manlius and then at Cayuga Community College in Fulton. Continued on page 24
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