KEY TERMS Research & Design Qualitative Data: Information about qualities; information that can’t actually be measured. We use research methods such as interviews, focus groups, and participant observation to understand individuals’ lived experiences and environments Quantitative Data: Information about quantities; information that can be measured and written down with numbers Synthesis: The process of making sense of our qualitative and quantitative data - connecting disparate pieces of data to form a fresh perspective, and relying on intuition and judgement to uncover new meaning Themes: A brief statement summarizing the unique relationship between multiple data points Insights: A provocative statement of truth that reflects an understanding of the problem, why the problem exists, and frames why it matters
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