OPPORTUNITIES REVEALED These particular assessment findings are respectfully offered to the Arts Council Plan Steering Committee, the Board, and the staff, because they provide context and rationale supporting why and how the Arts Council could proceed.5 FINDING 1: SURVEY RESULTS SHOW ARTS COUNCIL IS IMPORTANT ARTS ASSET IN COMMUNITY AND THERE IS OPPORTUNITY TO FURTHER EXPAND THE ARTS COUNCIL’S REACH AND RELEVANCE TO A MORE DIVERSE BASE OF DURHAM RESIDENTS. 1. A More than half of community respondents surveyed have a positive opinion of the Arts Council Of 294 respondents, the opinion of the Arts Council among white survey respondents is most favorable (80%), among nonwhites (73%), and among those 34 and younger (58%). Of all public survey respondents, the Arts Council ranked #2 out of all arts organizations, or other cultural resources in the community. DPAC was #1. 1. C There’s room for growth in expanding the Arts Council’s reach and relevance, especially to Durham’s diverse populations. Durham Arts Council Photo As Durham continues to grow and change, there is great opportunity to further expand the Arts Council’s reach and relevance to a broader and more diverse base of Durham residents – by Age, Geography, and Ethnicity. The Arts Council has achieved substantial diversity in its board, staff, grants programs, exhibits, and in-school education programs, and can continue to build diversity especially in the teaching artist roster, and adult class participants. The Arts Council’s reach could expand further, particularly with Age 34 and younger and new residents. Currently the Arts Council serves approximately 400,000 people a year in all program/service areas; service has grown approximately 110% in the last 15 years. 5
All assessment data has been provided to the Arts Council.
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