DUO Magazine | Welcome
Here’s an idea! Marketing is simple. You start with a buyer (market), create a product they want (and maybe even need) which you then put in front of them (at the lowest possible cost to you) with a reason why they should buy it now (offer). I reckon, if we really want to see our city and region develop (and reduce unemployment), it’s time we marketed Townsville (product) to the best buyer available to us right now. What we need to do to help solve our city’s inertia is attract more people to move to Townsville to enjoy what we have, and bring their money/savings/ income to spend here. Let’s look at our product... As I write this our weather for every day this week is 15 to 27 degrees and fine. Paradise? Tick. We have plenty of affordable houses for sale in all suburbs and there’s land available to build new homes on. So no housing affordability problem here. Tick. And who should we be marketing Townsville and our region to? Who will appreciate our weather, our Strand, Magnetic Island, universities, hospital facilities, coffee shops, restaurants, professional services, shopping centres, sporting teams and social clubs? Who will want to buy a new or used car, buy some plants for the garden, invite friends and relatives to come and visit, buy birthday presents, use our International Airport, take a bus tour to Charters Towers, go to the hairdresser, buy a new mobile phone or get some new tyres? Who is our buyer? Southern baby-boomer retirees. This group are looking for where they can invest and live comfortably after they sell their family home. Townsville should be on the top of their list. Maybe, while we wait for some large manufacturer to arrive, we put Townsville in front of this baby-boomer market (at the lowest possible cost) with the offer that they can have a better and healthier lifestyle here and still have plenty left over after they sell their home. Who wants to join us? Have a great month and please enjoy your DUO.
Scott Morrison Publisher
ON THE COVER Photographer
Matthew Gianoulis 0428 752 063 www.matthewgianoulis.com Townsville Picnic Bay Surf Life Saving Club Team Members (left - right)
Hayley Emmerson Erica Mills Ainsley Wells Zara Dalton
THE DUO MAGAZINE TEAM PUBLISHER EDITORIAL ADVERTISING PRODUCTION
Scott Morrison Stacey Morrison Rachel Dean Brittney Ayre Sonya Gottani Marco Della Valle Joan Fanning Frantz Salvador Alethia Rio Jenni Contreras
FOR ALL EDITORIAL ENQUIRIES
firstname.lastname@example.org FOR ALL ADVERTISING ENQUIRIES
email@example.com EDITORIAL CONTRIBUTORS Kylie Davis, Lori Napier, Marco Della Valle, Lucy Abbott, Warwick Powell, Rachel Licciardello, Ebony Priest, Wendy Levy PHOTOGRAPHY CONTRIBUTORS Josephine Carter, Matthew Gianoulis, Tammy Schuh, Paul Freeman, Sonia Warrell TELEPHONE 07 4771 2933 READ DUO ONLINE AT
www.duomagazine.com.au DUOMagazine is published monthly by Intrepid (NQ) Pty Ltd ACN 107 308 538 113 Boundary Street Townsville PO Box 1928 Townsville Qld 4810 Telephone 07 4771 2933 Email firstname.lastname@example.org COPYRIGHT Contents of DUOMagazine are subject to copyright. No part of this publication may be reproduced without written permission from the publisher. While every effort has been made to ensure the accuracy of information in this publication, the publisher accepts no responsibility or liability for any errors, omissions or resultant consequences including any loss or damage arising from reliance on information in this publication. Expressed or implied authors’ and advertisers’ opinions are not necessarily those of the editor and/or publisher.
All of us at DUO Magazine are proud to support our local community with sponsorship and editorial contributions whenever we can. It’s our privilege to be able to give back to our community by helping to promote the positive development of our city. We’re proud to support these worthy organisations: Townsville Hospital Foundation Major Sponsor Townsville Enterprise Gold Partner Townsville City Council Together Townsville City Partner Townsville Picnic Bay Surf Life Saving Club Major Sponsor
Every month, DUO captures the unique spirit of our region and grabs the attention of our community.