20 Years in the Advertising Business

By Andrea Busche

Briana Manning, owner of Duluth businesses Pearson & von Elbe Advertising and Footprint Promotional, recently celebrated 20 years in business. Today, she employs five other people, works with many wellknown clients, and enjoys significant professional success.

Briana Manning

Considering a few of the factors that could have sidelined her career, however, including a frightening, lifealtering car accident, and the fact that she initially operated her business out of a tiny Superior apartment, her success is even more impressive.

Her advice to other entrepreneurs is to “keep moving forward,” which is exactly what she has done – in good times and bad.

Active childhood

Manning was born and raised in South Range, Wis., but attended high school in Superior. She has one younger brother,

Ty. Her dad was a conductor on the Burlington Northern Railroad, and her mom tended to the home and family.

From elementary through high school, Manning enjoyed competing in civic orientation contests and forensics. She was on the swim team, diving team, and ran track and cross country. She enjoyed graphic design classes and joined VICA, the Vocational Industrial Club of America.

Manning had a long-time dream of being an athletic trainer for the Green Bay Packers. While attending UW-Superior,

Manning took classes with an emphasis on athletic training and sports-related injuries. She even had discussions with the Packers about starting an internship.

Life takes a scary turn

During this time, when Manning was working two jobs and going to school, she was involved in a horrific car accident.

“I was burning the candle at both ends,” she explained. “On a trip to Minneapolis, I fell asleep at the wheel. I was going 70 miles per hour with my car on cruise and the sunroof open, and ended up flipping my car and flying 200 feet out of my sunroof.”

Luckily for Manning, a semi-truck driver who was also an EMT had witnessed the accident. Paramedics stabilized her, and she was airlifted to Duluth with a broken neck, a compound fracture in her leg, and torn nerves in her shoulder and neck.

When Manning awoke, she was in a halo, and remained so for two months. She was sent to Polinsky Rehab to relearn how to use the left side of her body.

The accident changed the course of Manning’s life. She decided to not pursue athletic training, as she had permanently lost a lot of physical strength on her left side.

She hadn’t considered any other career options at that point, so she focused on communications, as it seemed to be the most general. She took marketing and public relations classes and quickly became intrigued by the curriculum. She also took a radio production class.

For a time, Manning was on-air for KUWS Radio’s jazz segment. She loved it and decided to pursue a career in media.

A move to advertising

Manning took a job as an assistant media buyer with an advertising agency

Continued on page 16 in Duluth. Eventually, she decided to go into business for herself, and opened a sole proprietorship, Briana Pearson Advertising. Her business did well, but Manning found it difficult to set the boundaries necessary to protect her personal time.

“I worked out of my one-bedroom apartment in Superior, and found out that wasn’t healthy for me,” Manning said. “I worked from the time I woke up until the time I went to bed. I knew that in order to maintain balance, I needed to find an office space.”

Manning secured office space in Hermantown’s Woodbridge Building. She got married in 2001 and renamed the business Pearson & von Elbe Advertising (PVA).

She stayed in Hermantown for 10 years, moving within the building to bigger spaces every couple of years. In 2009, she relocated downtown, to the Providence Building, where she remained for five years. In 2014, she bought her current building at 1427 London Road.

PVA and Footprint

PVA handles all aspects of marketing for their clients, including media production for TV and radio, print/ graphic design, website design, social and digital media, and promotional products. In 2008, Manning started Footprint Promotional Advertising, which creates customized promotional products, after she discovered that many of her PVA clients also needed these items.