FASHION INSIDER What is your store signature?
Who is your ideal customer?
Artful, playful, energetic, elegant and wearable.
Our ideal customer is someone who naturally craves to be original and has an understated kind of style. She is a woman who is independent of what’s “in,” but is intrigued by the artful clothing she wears. She is someone who appreciates both emerging and well-established designers. She is socially conscious, and cares not only about the end product but what went into the piece she is wearing, where and how it was made. Above all, she possesses an edgy confidence.
Hengst Mistress Coat
What has been some of your best sellers? 1. Henrik Vibskov Dress 2. Alice McCall Zipper Dress 3. Opening Ceremony Cut-out Dress
Rati Sahi of
Anica How do you buy for your store? I have to respect all designer’s for their sensibility and vision. That said, I look for designers who create their own identity and still fit well with the store. I search for pieces that are clean and edgy and exude unexpected confidence through their imperfections. It’s a great feeling to see a designer’s pieces and the concept for anica come together.
opening ceremony bra top