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Q ATA R N AT I O N A L L I B R A R Y Shaping the perception of a new library. Designed by famed architect Rem Koolhaas, it is more than a building that holds borrowable collections. The Qatar National Library is certain to be noteworthy around the world. This national library intends to be a world-class bridge of knowledge, conveying its country’s reading and research culture. A designed identity to encompass its significant vision and the grandeur of its structure would be crucial. The identity system pays respect to the building’s unique architecture and its content: a captivating blend of structure, creativity, and imagination. The identity is built for application to marketing communications and partnership materials, as well as throughout the library’s environment.


Primar y Logo Identity


Color and Movement Dynamic Identity


Graphic Patterns Brand Language


Librar y Cards Membership Materials


Pencils and Notecards Promotional Items and Collateral


Stationer y Suite Collateral


Brochure Marketing Materials


PRAISE “Duffy did a great job creating a very expressive identity that matched our vision for the library.” Dr. Claudia Lux Project Director, Qatar National Library


Qatar National Library  

Shaping the perception of a new library.

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