Alan Marks - Signature Property Marketing Plan

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SIGNATURE MARKETING PLAN

ALAN MARKS



SALES COLLATERAL

PROPERTY BROCHURE Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.

JUST LISTED & JUST SOLD POSTCARDS Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first virtual open house.

INVITATION FOR PRIVATE VIP PREVIEW A custom designed invitation will be sent to the top 200 local agents who work in the luxury market. This private virtual preview is hosted in your home prior to going on the MLS and is staffed by your listing agent who will guide guests through the home and highlight its unique features and amenities.


PRINT MEDIA

NEWSPAPER ADVERTISING Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise your home are: • East Bay Times / Bay Area News Group • Lamorinda Weekly • SFiS Homes • San Francisco Chronicle

MAGAZINE ADVERTISING When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are: • Diablo Magazine • Luxury Home Magazine

RE/SOURCE JUNE - SEPTEMBER 2019

• HomeFolio Magazine • RE/SOURCE Magazine

D U D U M R E A L E S TAT E G R O U P YOUR REAL ESTATE RESOURCE FOR THE GREATER EAST BAY


ONLINE PRESENCE SINGLE PROPERTY WEBSITE Your home will have its own website which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted by Open Homes Photography, the site will feature an interactive floor plan as well as a 3D Matterport virtual tour.

LUXURYREALESTATE.COM FEATURED PROP

Get the maximum exposure for your listings by having them featured tate.com. Featured properties are available in the jumbo and standa age, as well as on our Regional pages and Development Portal.

EBLASTS eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 160 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.

Jumbo F

Standard

Regiona

Develop

Reserve Lounge. HOMEPAGE JUMBO: $995/WK | STANDARD: $495/WK

MLS + SYNDICATION Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more. REGIONAL FEATURED: $295/MO

POTENTIAL TRAFFIC INCREASE 500 450 400 350

480

DEVELO


SOCIAL MEDIA & NETWORKING SOCIAL MEDIA Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. SCHEDULING We schedule your social media ahead of time and know in advance which sites will be posted to and when, allowing us to get you the best exposure for the longest amount of time. NETWORKING Your home will be promoted on TAN (Top Agent Network) which is a private, invitation only online community made up of the top 10% agents in our market.

LEADING REAL ESTATE COMPANIES OF THE WORLD® REFERRAL NETWORK Through our affiliation with Leading Real Estate Companies of the World®, we are connected to the very best firms and the most talented professionals in over 70 countries.

GLOBAL REACH Luxury Real Estate consists of 3,250 offices in 38 countries and 125,000+ sales associates who currently represent listings that are located in 239 Dorchester Lane over 60 countries. It is the most comprehensive luxury real estate network in the world. PROPERTIES OVER $1 MILLION Luxury Real Estate has more properties over $1,000,000 USD­—more than any other website. 29,839

15,306

12,211

12,690

5,953

CB PREVIEWS

SOTHEBY’S

LUXURYREALESTATE.COM

CHRISTIE’S

LUXURY PORTFOLIO


MARKETING PLAN FOR YOUR PROPERTY SALES COLLATERAL

DIGITAL ADVERTISING

• Professional photography including aerial/drone images

• eBlasts to 4,000+ local realtors

• Multi-page property brochure + amenities page • Just Listed property mailer • Private VIP preview invitation

PRINT ADVERTISING • East Bay Times / Bay Area News Group • Lamorinda Weekly

• Single property website • 3D Matterport virtual tour • Multiple Listing Service • Targeted Google smart ads • YouTube video campaign • International advertising options • IDX syndication to Realtor.com, Zillow, Trulia, and 25,000+ more consumer websites

• SFiS Homes • San Francisco Chronicle

SOCIAL MEDIA & NETWORKING

• Diablo Magazine

• Facebook / Live Stream Open House

• Luxury Home Magazine

• Instagram

• HomeFolio Magazine

• Twitter

• RE/SOURCE Magazine

• LinkedIn • Pinterest

CALENDAR PLANNING + COORDINATION Marketing Calendar

• TAN (Top Agent Network) • Virtual Brokers Tour


ALAN MARKS

REALTOR® | BROKER-ASSOCIATE

925.899.9000 alan@alanmarks.com DRE# 01160227

LAMORINDA 999 Oak Hill Rd. #100 Lafayette, CA 94549

WALNUT CREEK 1910 Olympic Blvd. #100 Walnut Creek, CA 94596

DANVILLE 100 Railroad Ave, Ste. A Danville, CA 94526

BRENTWOOD 60 Eagle Rock Way, #B Brentwood, CA 94513