Communications Website Creation 101: Design, Deploy, Distribute
A beginner’s workshop on building, leveraging and promoting your website or blog. Expand your influence, meet your business goals, and make your presence known on the web by launching your own website or blog! In this hands-on course led by Victoria O’Malley, director of Marketing and Communications at DU’s University College, learn the basics necessary to get your website or blog up and running. First, review what works and what flops when it comes to website design and the user experience. Then consider how to craft content and copy, plus dive into design tactics. Once all the elements are in place, discuss Google Analytics so you can track performance. Also review drag-and-drop website tools like Wix, Webs and Canva, in addition to blogging services like Tumblr and Wordpress. In the second class, come prepared to launch into your web project as you work step-by-step, designing and deploying your site through Wix or a blogging service. Come away with a fully-functioning, published site that can be easily edited in the future. Class three features Denver job and marketing guru Andrew Hudson who shares his insights on publicizing your site.* (See full description in next column.) Please bring your own laptop. Some external costs may apply for domain name and hosting, depending on which option you select. Come to the first class ready to talk about websites or blogs you like and dislike, plus goals for your own web presence. *Students are automatically enrolled in Andrew Hudson’s presentation on April 11.
Three sessions
Tue., 7–9 pm, Mar. 28, Apr. 4, 11, 2017 CRN 1036 / $115
Victoria O’Malley is the director of Marketing and Communications at DU’s University College, where she teaches social media, analytics and communication classes. Victoria also serves as a marketing consultant helping companies and non-profits strategize and produce effective social media and websites.
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Andrew Hudson: Denver’s Top Jobs Guru Talks (Web) Traffic
Time to spread the word about your website! How do you attract new visitors and keep them happy (and loyal)? Who better to talk traffic than Denver’s top jobs guru Andrew Hudson, who has connected thousands of public relations and marketing professionals with employers throughout Colorado and beyond. (Did you know that Hudson directed Frontier Airline’s “Talking Animal” campaign, or that he served as Mayor Wellington Webb’s press secretary?) As a master of digital content and marketing, Hudson attracts over 100,000 unique visitors to his website per month. Join the person behind the famous job-search site (he is real!) as he discusses best practices in creating and developing both niche and general audiences for websites or blogs. Using simple personality- and content-driven marketing strategies, learn how your site can become a “go-to” source for daily information. Ever wonder how to land at the top of Google? Here’s your opportunity to brainstorm ways to improve your rankings and, in turn, drive traffic by using social media (Twitter, Facebook, LinkedIn and Pinterest) and Search Engine Optimization (SEO). Drawing on Hudson’s years of experience and insight, make the most of your web presence and build an audience that can’t get enough of your content!
One evening
Tue., 7–9 pm, Apr. 11, 2017 CRN 1034 / $35
Andrew Hudson, CEO, is the founder of Andrew Hudson’s Jobs List. Created in 1999, AH Jobs List is Colorado’s premier job-seeking website attracting over 100,000 unique visitors per month. An early adapter to online blogging and social media marketing, Hudson also served as head of Advertising and Marketing for Frontier Airlines where he led the “Talking Animal” advertising and marketing campaign.