WORDS: KRISTIE BERTUCCI PHOTOS: DALE MARTIN & ERIC WARREN
W
hen you own a construction company, you know you need a rig that can handle the rigors of carrying heavy tools and materials from jobsite to jobsite. Owner of East Coast Concrete in Florida, Willy Suarez needed a truck that was just as tough as his job, which is why he went with a 2012 Ford F-250 Lariat. “I’m a huge Ford guy and I’ve owned a total of 24 Fords so far,” he admits. He’s also a huge fan of customizing every truck he’s ever owned, but with this Lariat he had a different idea and decided he would modify it for show instead of work. “I just wanted to do something
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I JUST WANTED TO DO SOMETHING THAT HASN’T BEEN DONE. SOMETHING THAT WOULD JUST HAVE A BIG WOW FACTOR TO IT.”
that hasn’t been done. Something that would just have a big wow factor to it,” he details. Nicknamed “Project Supremacy” for its original intentions to reign supreme above all other customs, Suarez hooked up with PMF Suspension to make sure the lift was beyond perfect. “The design was mostly in the lift kit,” he says. “We spent many hours designing it to make sure it would be different.” After the lift was perfectly designed and ready to go, Suarez turned his attention to the build’s wheels and partnered with Specialty Forged Wheels to create a one-off design to complement his project.