Product: Nikon D5200 DSLR
Product: Nikon D5200 DSLR
Visual Research
Product Description:
Problem:
The D5200 is Nikon’s mid-level consumer D-SLR camera, offering more features and control than the entry-level D3200, but not quite rivaling the more expensive D7100. It’s an impressive performer, shooting continuously at 4 frames per second and delivering clean 24-megapixel images through ISO 3200. It’s not without its drawbacks—the viewfinder isn’t as large or bright as in some other SLRs, and it doesn’t offer full compatibility with older Nikon lenses. But it’s certainly good enough to displace its predecessor, the D5100.
The problem is that this camera costs a fairly decent amount of money and the packaging inside does not reflect it. It should be an experience when opening it up. There isn’t even any consistency from the colors on the outer box to the boxes inside. In fact, there isn’t any consistency between the inside boxes either.
Target Audience:
Competitors:
The target audience for the D5200 is mid-level photographers, adavnced beginners, and graphic designers.
Keywords: Quality Sophistication Accuracy Captivating Memorable Cannon Sony Panasonic Olympus Fujifilm
Before
Body Packaging The original packaging was protective towards the outside but did not pass the shake test and left the camera body to rattle around in its protective box.
Solution: To solve this, I am designing 2 more parts to the inside of the existing box. They will stablize the camera body and keep it from moving around inside.
Solution Mockup
shake test passed
BOOKS & ACCESSORIES Books and Accessories
BODY SUPPORT
lens support
LENS SUPPORT
5
OUTTER VESSEL BLACK
18-55 VR Kit
18-55 VR Kit
BLACK
18-55 VR Kit
D 5200
D 5200 D 5200
18-55 VR Kit BLACK
BLACK
D 5200