Daily Times Nigeria Friday,March 6, 2015
Alomo Bitters gets hologram seal around bottle cap Godwin Anyebe In a fresh attempt to help consumers differentiate between original and fake Alomo Bitters drink, Kasapreko company Nigeria Limited, producers of the beverage alcoholic drink unveiled the brand’s new security features. Speaking during the unveiling recently in Lagos, the Managing Director, Kasapreko Company, Nigeria Limited, Mr. Kojo Nunoo said that the introduction of hologram seal around the cap is one of the initiatives by the company to checkmate criminal faking of Alomo Bitters by unscrupulous profiteers and protect consumers against the consumption of substandard products which endanger human life. According to him, patrons of their esteem drink can now continue to enjoy their favorite ,herbal drink that comes in 75 centiliter glass and 200 millimeter pet bottles now fortified with a hologram seal around the bottle caps. Noting that hologram is a silver like shinning seal which is similar to that found on the non-polymer Nigeria naira notes, and it has been strategically positioned around the cap of every bottle for easy identification of the authentic brand from imitation. “This initiative is a security standard for global brands, and essentially it is meant to ensure clear brand differentiation and to highlight the unique features that distinguish alomo bitters from the imitated version and other substandard products in the market”. He stated.
29 Brands & Marketing
Amstel Malta to reward students at the AMVCAs Opeoluwani Akintayo Official sponsor of the Africa Magic Viewers’ Choice Awards (AMVCA), Amstel Malta, is set to reward eleven Theatre Arts students across the country for their outstanding academic excellence with an all-expense paid trip to the AMVCAs, makeover sessions and an exclusive date with Genevieve Nnaji. Technical awards will hold on today, Friday, March 6 at the Eko Hotel Convention Centre and the main award event tomorrow at the same venue. According to Amstel Malta Brand Manager, Hannatu Ageni Yusuf, “the initiative came to life because the brand which has been the official sponsor of the AMVCA since its inception in 2013, felt a need to encourage these Theatre Arts students who have done well in their academics and give them a tip of what to expect in their career paths.” The eleven students are: Bare Mitchel Uzuajeme, Jesse
Bankole .O, Aribisala Ayobami, Kalu Nnamdi, Korie Priscaline, Ode Isaiah, Uniloh Fidelia, Isong Mfoniso Effiong, Okiriguo Princewill Ehis, Mark Jonathan Tukura and Okuku Precious and were selected across five prestigious institutions in the country: University of Lagos, University of Nigeria Nsukka, University of Port Harcourt, University of Benin and University of Abuja. Kalu Nnamdi, leading 400Level Theatre Arts student of the University of Nigeria Nsukka, expressed his delight at the invitation. He said: “This is such an amazing opportunity coming on a platter of gold. It really came to me as a huge surprise. I have seen Amstel Malta’s involvement in the movie industry for a long time now and it feels really good to be one of the beneficiaries this time. I’m really eager to meet with the other students in my field and most importantly the very talented Genevieve.’’ Sincerely, I really can’t wait”,
Ashiwaju
Dufil reveals consumer engagement, CSR plans for the year Godwin Anyebe Dufil Prima Foods Plc, makers of popular noodles brand-Indomie Instant noodles, has revealed its Corporate Social Responsibility (CSR) and consumer engagement plans for the year. This was issued in a statement made available to newsmen by the Public Relations/ Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, recently in Lagos. According to him, the various CSR and consumer engagement activities slated to take place this year include sampling of about 7,000,000 consumers nationwide; celebration of Indomie Fan Club 10 years anniversary, Christmas parties; education workshop for 3,000 teachers, donation of science laboratory equipment to schools, Ramadan and Easter celebrations among
others. Ashiwaju further stressed that the rationale behind its 2015 plan was in line with the company’s objective of ensuring maximum consumer satisfaction. The sampling exercise will be strategically executed not only to serve a feedback mechanism, but to further strengthen the bond between the brand and consumers’, and also assist the brand in aligning its offerings more accurately in meeting consumers’ expectation. “Dufil Prima Foods Plc prides itself in embarking on initiatives that enables us give back to the society. This is because we cherish our loyal consumers, as our existence is based on their continuous patronage. These various activities are conducted every year as a way of saying thank you to consumers for their unflinching support, ” he siad.
AAAN builds capacity for marketing executives, journalists Godwin Anyebe Sixty-five associates drawn from advertising agencies, communications outfits, corporate organisations and a representative of the Brand Journalists Association of Nigeria, BJAN, have concluded a three day marketing communications training organised by the Association of Advertising Agencies of Nigeria, AAAN, recently in Lagos. According to coordinator of the training, Mr OlakanmiAmoo-Onidundu, the training, which is an
annual event, was a professional development programme focused on the first tier of industry practitioners “to up-skill them in craft and business.” He said the goal of the training was to see the advertising and marketing communications profession taking its pride of place among other professional groups, adding that agencies and clients would feel the impact of such training through the quality of jobs delivered by participants. Through the training, he said media, advertising, public rela-
tions, sales and marketing associates would gain better understanding and grooming in the rudiments of practice and be helped to proffer better values and enhanced career development. “This is hands-on; it is beyond what they give you in the higher institutions. Here, the training is delivered by top executives of the profession who I liken to professors in higher institutions. Most of them are people who have put in more than 20 years of professional practice and know their
subjects thoroughly well,” he said. The event which held between Tuesday and Thursday featured contemporary topics which were laced with accounts of practical experiences, such as Ethical Issues in Business, Fundamentals of Marketing, Marketing Strategy, Research Methods, account Management Principles, Copy Strategy, Reputation Building and Management, Effective Presentation, Digital Advertising and Social Media Marketing and
various case studies. It drew high calibre facilitation from renowned industry egg heads such as President of the Advertising Practitioners Council of Nigeria, APCON, and Chief executive of SO&U Advertising, Mr Udeme Ufot, AAAN President, Mr Kelechi Nwosu, Professors Gbade Sote and Omololu Soyombo of the University of Lagos, CEO, Insight Communications Limited, Mr Jimi Awosika, COO/Executive Director, 141 Worldwide and a host of others.