Top 25
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imee Marx is currently the Associate Director of consumer marketing for HUMIRA, Dermatology at Aimee Marx AbbVie. Aimee joined Abbott in 2004 (now AbbVie) Associate Director, HUMIRA and has held several positions on the HUMIRA consumer marketing team including several HUMIRA indications. During her AbbVie time on HUMIRA, Aimee has lead disease awareness and branded campaign efforts across television, digital, mobile, social media, in-office and CRM. Aimee has been awarded several internal awards including the Pharmaceutical Division Presidents Award in 2008 for the psoriasis launch and 2012 for the launch of the Psoriasis Patient Advocate Program. The disease awareness program “Psoriasis Speaks” won the 2009 DTC National Advertising Award for a Digital Media Campaign and in 2012 the “Moments” campaign won Best CRM. Prior to joining AbbVie, she held account management positions on consumer businesses at A. Eicoff (a division of Oglivy & Mather) and at Brierley & Partners on the United Airlines Mileage Plus business.
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hit Rawlinson has 18 years of pharmaceutical and consumer packaged goods marketing experience in leading crossAssociate Director Marketing, functional teams, Tradjenta building brand Boehringer Ingelheim equity, launching new products, and improving ROI. He joined Boehringer Ingelheim in September 2007 as Associate Director responsible for RLS, Consumer Promotions. He currently works on the Diabetes Marketing team as the lead for Consumer Marketing, Public Relations, Patient Advocacy and Internal Communication. His experience and expertise have helped to shape the formation of the Boehringer Ingelheim & Eli Lilly Diabetes Alliance and the success launch of the first product of the partnership. Whit Rawlinson (left) of Boehringer Ingelheim is lauded Prior to joining Boehringer Ingelheim, Whit worked for Cadbury Schweppes for his patient communications by Wayne Powers of (Beverages) in New Product development focused on healthy alternative beverages. Parade. He worked on the launch of a new line of Teas & Water for Snapple and a sports drink, Accelerade, which helped fill a gap in the company’s product offerings. Whit previously had spent two years working at M2WW consulting with major Pharmaceutical clients on their consumer marketing strategies. He worked with companies such as Novartis (on newly launched products as well as in-line products), Sanofi Aventis (new product launch and in-line product), Wyeth (in-line products), Amgen (Corporate Consumer Marketing), and Genentech (new product launch) to develop their strategic and tactical marketing plans. He also served as counsel and advisory to members of the Senior Management team around consumer marketing. Whit has also worked for Pfizer as a Senior Manager on the Zyrtec Brand team and with the Consumer Marketing Group. As a member of the Zyrtec team, Whit was responsible for developing the strategic plans and working with outside agencies to create and implement tactical recommendations to drive sales. He also worked on the launch of two line extensions for the brand that helped fill a gap in the team’s product offerings. As a member of the Consumer Marketing Group, he consulted with various brand teams to assist in the development and execution of their Relationship Marketing plans. He was also responsible for developing an innovative CRM platform for all of Pfizer that promoted cross-sell, drove customer loyalty and increased brand preference. Before Pfizer, Whit worked for Philip Morris as a Brand Manager on Marlboro. While working on Marlboro, Whit was responsible for developing and implementing Relationship Marketing plans for the 20 million smokers on the Marlboro database. He also helped to develop a predictive model that determined when consumers were mostly like to purchase and the type of monetary incentive that would encourage consumers to purchase. In addition, he worked on the launch of two line extensions for the brand. Whit has an MBA from the Prairie View A&M University School of Business, a BS in Political Science from Auburn University, Certificates in Executive Management from the Wharton Business School & Rice University’s Jesse H. Jones Graduate School of Management.
Whit Rawlinson
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riscilla Tavener has been at the forefront of media Priscilla Tavener and marketing innovation for over 16 years. She Product Director, Dermatology, currently leads consumer marketing including Stelara DTC and digital strategy for STELARA®. Most recently, Janssen Biotech Inc she was named the 2012 Winner of the PM360 Trailblazer Brand Manager Award in the Dermatology category for her leadership on the “Psoriasis Warrior” Marketing Campaign. She began her career at advertising agencies such as Young & Rubicam and Ogilvy & Mather. In 2000, she joined the Johnson & Johnson Global Marketing Group and transitioned to her current marketing position in May 2011. Priscilla has a BS in Marketing from Rutgers University – School of Business and lives in New Jersey with her husband and their three children.
58 | DTC Perspectives • Summer 2013