Uncommon Sense Marketing
Where Is Your Online Fan Club?
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You need to be where your clients and potential clients are. It’s just like in the “real” world – location, location, location!
Knowing where your clients and customers can be reached is half of the online marketing battle
ne of the questions I am asked the most is, “Do I need to be on Facebook for my business?” The answer is this: you need to be where your clients and potential clients are. It’s just like in the “real” world – location, location, location! Of course, social media is just one marketing tool. And Facebook is just one social media option. With over 1 Billion users on Facebook, that often means you do need to be on Facebook. However, other social media networks might be better for your business. Maybe you need a combination of networks. Find out where your clients are already hanging out and meet them there. How do you find out? Ask them. You could use an online survey tool like SurveyMonkey.com. There is a free version, and it’s very simple to setup and use. You can create a survey in just a few minutes and can ask a variety of questions including short answer, multiple choice, and fill in the blank. A link to your survey is automatically created and you simply email the link to your contacts. They click on the link and are taken right to your questions. What do you ask? Ask questions that let you know WHERE they are online. Find out in which social networks they are spending their time. They may be checking several social networks, but where are they spending most of their time. Another thing you need to know about your contacts and fans is WHEN they are online. Once you know which social networks they use, you need to know when to communicate with them. If they are on Facebook or Twitter, for instance, do they go there before work or school, over lunch, after work, in the evenings, or on the weekend? Facebook pages have the Insights analytics tool which can give you some feedback on this, too.
Amy Kinnaird
Social Media Evangelist She trains business owners and entrepreneurs how to use the latest marketing tools and techniques to attract and keep clients.
By knowing where and when your contacts are online, you can target your message to them and have a better chance of reaching them. There is no reason to spend time, effort or money in the wrong social networks. If you are going to have a social media presence, do your homework, and let it be in the right place, at the right time.
View Amy’s website at www.uncommonsensemarketing.com.
June 2013 • Biz. Magazine
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