Inspiring
WOMEN to lead the way
OUTDOORS
2023
ICE FISHING
Shop at dsgouterwear.com
No matter the conditions, DSG Outerwear has the gear to support your outdoor adventures. Designed by women for women, DSG Outerwear specializes in high performing outdoor gear to fit the endeavors of every woman. For the last 13 years, DSG Outerwear has forged the way in female-focused outerwear that is both fashionable and functional. With support from a world class ambassador team, founder Wendy Gavinski has combined expert design with scrutinous sizing standards to create DSG Outerwear’s highly anticipated 23/24 ice fishing line.
Beyond offering premium apparel for petite to plus sizes, DSG Outerwear takes great pride in designing products with features made with women in mind. The functional Drop Seat is a game changer for when duty calls on the ice, while the adjustable inseams allow you to shorten your pant length a full four inches. DSG Outerwear inspires all women to “Do Something Great!”
FIT FASHION FUNCTION
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“At DSG Outerwear, we strive to make an impact on all women in the outdoors. We understand how important it is to have effective and comfortable gear in the outdoors.”
- Wendy Gavinski Founder and CEO
CONTENTS 4 Outerwear 8 Heated Gear 10 Base Layers 14 Casual Jackets
16 Gloves and Mittens 18 Accessories 20 DSG Logo Wear
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NEW
ARCTIC APPEAL 3.0
JACKET AND BIB $250 Each XS to 5XL
Seal Taped Seams
Removable Hood
180 Grams Insulation in Body, 120 Grams Insulation in Sleeves and Hood
Two D-Rings Underarm Ventilation
YKK® AquaGuard Zippers
Six Outer Pockets
Reflective Tape for Visibility Removable Micro Fiber Cloth in Pocket
Durable Polyester shell with 5,000 MVT/ 5,000g/m2/24 Hrs Waterproof Breathable Coating with DWR Treatement on the Face of the Fabric
180 Grams Insulation in Bib
Interior Boot Gaiters
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Interior Snow Skirt
Cargo Pockets
Heavy-Duty 930 Denier Knee Panels with Removable Interior
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The Arctic Appeal 3.0 Jacket and Bib have your back on the ice: now with a new look! Whether you’re hole hopping or shacking up this ice fishing season, the Arctic Appeal 3.0 Jacket and Bibs will keep you comfortable without compromising your style.
Handwarmer Pockets in Upper Bib
Adjustable Suspenders
Full Length Drop Seat
Adjustable Inseams 28.5” to 32.5”
Layered foam insulation for warmth, as well as flotation assistance. When wearing the combination of the Arctic Appeal 3.0 Jacket and Bibs together, the Flotex® Flotation Assist System will assist in the event of an emergency for up to two hours. The Arctic Appeal 3.0 is non-Coast Guard approved.
Deep Waters
Fawn
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Adjustable Waist Tabs
Treated with Durable Water Repellency
Two D-Rings
Two Large Cargo Pockets
Removable Micro Fiber Towel in Pocket
170 Grams Primaloft® Insulation
Iridescent Reflective for Visibility
The Avid 2.0 Ice Suit is the ultimate companion for your cold-weather fishing expeditions. Packed with features designed to keep you warm, dry, and comfortable, this ice suit ensures that you can focus on what matters most – catching fish.
Handwarmer Pockets in Upper Bib
Heavy-Duty 930 Denier Knee Panels with Removable Interior
Layered foam insulation for warmth, as well as flotation assistance. When wearing the combination of the Avid 2.0 Jacket and Bibs together, the Flotex® Flotation Assist System will assist in the event of an emergency for up to 2 hours. The Avid 2.0 is non-Coast Guard approved. 6
Adjustable Inseams
Full Length Drop Seat
Interior Boot Gaiters
AVID 2.0
WATCH VIDEO
JACKET AND BIB YKK® AquaGuard Zippers
$270 Each XS to 5XL
170 Grams Primaloft® Insulation in Body, 133 grams in arms and hood
Removable Hood
Two D-Rings Underarm Ventilation
Six Outer Pockets
Magnetic Closure on Wind Flap and Pockets
Seal Taped Seams Pocket on Sleeve
Retractable Key Clip in Pocket
Iridescent Reflective for Visibility
Treated with Durable Water Repellency
Interior Snow Skirt
“The Avid 2.0 Suit is my absolute favorite. From the fit to the quality. 10/10 recommend this suit to anyone.” - Verified Customer Pictured from left to right: Mulberry, Evergreen, Lake Superior, Realtree Aspect™️ Glacier
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HEATED GEAR Up To 5 Hours of Warmth!
Three Heat Settings - High (150F) - Med (130F) -Low (110F)
Three Heating Elements: Left & Right Chest + Upper Back
HEATED VEST $150
XS to 3XL
The powerful Tri-Zone heating system includes 3 built in heating panels, strategically placed on the
chest and upper back to warm your core body temperature.
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Water-Resistant Softshell
Portable Battery Pack Plugs into Pocket
HEATED SOCK
S/M and L/XL
$120
These wool blend socks come with two super powerful ActionHeat 5V Power Banks (3000mAh). The thin profile batteries fit into a small snap pocket. These heated socks warm from the bottom up with lightweight, flexible panels so you can feel warmth where
you need it most.
“I am a person that is constantly cold. So when I can wear heated socks and actually have warm feet? SIGN ME UP.” -Verified Customer
HEATED GLOVE $140
XS to XL
The DSG Heated Gloves are the perfect blend of quality, heating performance, and comfort. The heating elements are perfectly positioned along your fingers and thumbs so the heat circulates throughout your entire hand for complete warmth.
WATCH VIDEO
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D-TECH BASE LAYERS Quarter Zip: $55 Crewneck: $55 Pant: $55
XS to 4XL
The D-Tech Base Layers will provide an extra layer of warmth to protect against cold days by blocking frigid temps to keep you warm and dry. • •
90% Polyester, 10% Spandex 270 grams
Black and Black and Olive Stone
Black
MERINO WOOL BASE LAYERS Shirt: $100 XS to 4XL Pant: $100 Heavy Weight Socks: $25 Mid Weight Socks: $25 Merino Wool is a naturally
temperature regulating
fiber that absorbs and
evaporates moisture,
keeping you cool in high temps, while condensing moisture inside the fibers during the cold temps to keep you toasty warm. • • 10
50% Merino Wool, 50% Polyester 190 grams
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STAY OUT LONGER WITH
BASE LAYERS
“These base layers are the best. I love how soft they are against the skin. Great fit & true sizing. Thank you DSG for making women comfortable!” -Verified Customer
Mid Weight
Heavy Weight
MERINO WOOL SOCKS $25
OSFM
Merino Wool is a naturally
temperature regulating fiber that wicks away moisture. Stay warm all winter long with our Merino Wool blend socks!
79% Merino Wool, 20% Nylon, 1% Spandex
74% Merino Wool, 25% Nylon, 1% Spandex
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STARR TECHNICAL HOODIE $70
XXS to 4XL
The Starr Technical Hoodie is made from a comfortable technical fabric with a soft interior and a smooth exterior that has a DWR finish to help water roll off the face of the fabric along with UPF 50+ sun protection. The concealed upper zipper pocket and the front kangaroo pocket are excellent for storage. Great as a layering piece under an ice jacket!
Mist/ Dark Dark Mist/Aqua Realtree® Charcoal/ Charcoal/ Aspect™ Slate Mossy Oak® White Out Wakeform™ Bowspray
KENZIE SWEATPANTS XXS to 3XL
$55
Comfortable and cozy, the Kenzie Sweatpants are awesome for a relaxing day inside or as a layering piece under ice bibs! These fishing sweatpants are made of a technical fabric with a soft interior and a smooth exterior that has DWR finish to help water shed off the face of the fabric. The Concealed Zipper Pocket is great for storage.
Olive
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Deep Waters
Dusty Teal
Black
1200 GRAM RUBBER BOOTS $230
6 - 11 Whole Sizes Only
These waterproof boots have 1200 grams of Thinsulate insulation, making them some of the warmest boots we carry. Perfect for any winter activity!
- 100% Waterproof - Grip Sole for Excellent Traction - Shin Guard Overlay - Kick Off Plate - 5 mm Wool Felt Insole
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A
A Snowflake Logo!
B
A Olive
MALEA SOFTSHELL JACKET $120 XS to 3XL B The Malea Softshell Jacket is one of our most diverse pieces. The windproof fabric is perfect for any outdoor activity. It is treated with DWR to repel rain and snow.
Navy
Navy Heather Black
Terracotta Snow Logo!
Deep Amethyst
Black Heather
Black/Neon
B PERFORMANCE FLEECE $80
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Garnet Heather
XS to 4XL
These lightweight fleece jackets have an amazingly soft feel on the inside. You can add warmth to your current snowmobile, hunting, or ice fishing jacket by wearing this women’s fleece zip up jacket underneath.
CASUAL, COZY, CUTE
JACKETS
EXPLORER ANORAK JACKET
NEW
XS to 4XL
$150
Our warmest anorak jacket to date, the Explorer Anorak will be your favorite casual piece to wear during the chillier months. The entire jacket is lined with sherpa material, while the hood is accented with faux fur that will keep you cozy, toasty - and most importantly,
super cute!
Brick Dust
Deep Waters
FISHERMAN’S SWEATER $120
NEW
SM to 2XL
Add the Fisherman’s Sweater, a versatile and stylish addition, to your ice angling wardrobe. Don’t let the name fool you, this sweater is designed with both functionality and fashion in mind. A High quality wool/nylon/viscose blend provides warmth and comfort during fishing adventures, while the ribbed collar and cuffs add a touch of classic style to the otherwise modern garment.
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MERINO WOOL FINGERLESS GLOVES XS to XL
$40
Popular amongst our ice fishing demographic, these fingerless gloves are the perfect combination of warmth and function. 60% Merino Wool, 40% Acrylic
STAY WARMER WITH
GLOVES AND MITTENS 16
WATCH VIDEO
NEW
ARCTIC APPEAL 3.0 FLIP TOP MITTENS XS to 3XL
$80
The hybrid style of these mittens allows for finger dexterity while fishing in harsh elements. With 150 grams of 3M™ Thinsulate insulation throughout and an additional 100 grams of Polyfil on the back of the hand, these mittens provide superior insulation for optimal heat retention. Pair with the Arctic Appeal 3.0 Jacket and Bib for a complete look!
AVID FLIP TOP MITTENS $80
XS to 3XL
The Avid Flip Top Mittens are designed with comfort, functionality, warmth, and style in mind. These flip top mittens have 150 grams of 3M™ Thinsulate insulation throughout with an additional 100 grams of Polyfil on the back of the hand. Pair with the Avid 2.0 Jacket and Bib for a complete look!
ICE FISHING MITTENS XS to 3XL
$90
These mittens are built to withstand the harshest conditions, ensuring that your hands stay comfortable and functional in extreme cold. Designed with functionality in mind, these mittens incorporate a Hipora®️ waterproof, windproof, and breathable membrane, offering an additional layer of protection from the elements. 17
ICE FISHING
ACCESSORIES REVERSIBLE HEADBAND $20
Lake Superior/Realtree Aspect™ Glacier
The DSG Reversible Headband is the perfect accessory for ice fishing. The solid fabric side is a soft micro fleece while the camo is our smooth D-Tech fabric.
Black/Beige
DSG DRY BAG $100
The Dry Bag is highly durable and waterproof for all of your outdoor storage needs. The roll top closure design ensures the contents of the bag stay dry. There is also an internal zip pocket to store valuables such as wallets, phones, or anything else that may need to stay dry and secure. The Dry Bag has a 30L storage capacity.
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A
B
C
The D-Tech Base Layer balaclavas are the ideal solution to keep your neck warm, while wicking away moisture to keep skin dry with a soft and luxurious feel.
A. FULL FACE BALACLAVA: $20 B. HINGED BALACLAVAS: $30 C. NECKWARMER: $20
COLD WEATHER NECKWARMER $30
This super soft fleece-lined neckwarmer is great for concealing your face and keeping you toasty warm. A must have for chilly winters!
“I absolutely love this neck warmer. Soft, comfortable, and warm. You will not be disappointed with this!” - Verified Customer
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DSG Logo Wear
NEW
Want to rep DSG in your every-day wear? You’re in luck! Our new DSG crossover items are the perfect blend of comfort, functionality, and style.
Beanies: $25 Each
NEW
GIANNA 2.0 PULLOVER XS to 4XL
$80
Layering just got easier—with the Gianna 2.0 Pullover. This pullover offers both durability and comfort. No more struggling with layers or compromising on comfort. Not only does the Gianna pullover excel in functionality, but it also adds a touch of flare to your outdoor adventures. The fashionable chest pocket adds zest to your look, while the kangaroo pocket serves as a cozy hand warmer or a convenient storage space for your essentials.
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Tidal Crush
20 24
Smokey Mauve
LONG SLEEVE HOODED BAMBOO SHIRT $70
NEW
XXS to 4XL
Achieve unparalleled comfort and style with our new Long Sleeve Hooded Shirt. Made with a super soft Bamboo Viscose blend material, this shirt is as durable as it is comfortable—whether you’re lounging, hiking, or doing chores in the outdoors. UPF 30+ sun protection shields wearers from harmful UV rays while enjoying the great outdoors. The stretch fabric provides a comfortable fit, allowing you to move freely without any restrictions.
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Antique Teal
Sedona
Stone
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PLAID BUTTON DOWN
$65
XXS to 3XL
NEW DSG LOGO HOODIE AND SWEATS XS to 5XL
The Plaid Button Down is designed for optimum warmth and comfort in the outdoors. Made from 100% cotton, this flannel button-down provides a soft yet durable texture for ultimate functionality.
HOODIE: $70, SWEATS: $60
The DSG Logo Hoodie and Sweats offer exceptional durability and softness, whether you’re lounging on the couch or out on the snow. The unique blend of materials ensures the exterior remains “anti-pill.” Hoodie available in Black and Slate Grey. Sweats Available in Black.
Terracotta
Steel Blue
Smokey Mauve
DSG LOGO TEE NEW $25
XXS to 5XL
Experience all-day comfort in the Casual Logo Tee - featuring anti-microbial, moisture-wicking, and UPF 50+ technology
Blaze Fluorescent Hi-Vis Orange Pink Yellow
Terracotta
Moss Olive
Umber
Heathered Mauve
Soft Black
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Steel Blue
Off White
A
A
MIDLAYER PANTS $70
XS to 4XL
DSG’s Midlayer Pants can be worn as a middle layer for extra warmth, or as a cozy pant by themselves. The fabric is flexible and is treated with DWR to help shed water, keeping you both warm and dry. Great pants for any cold weather activity!
B
COLD WEATHER TECH PANTS
$120
2 to 16
DSG’s Cold Weather Tech Pant is the perfect versatile pant for colder seasons. The DWR treated fabric will keep you dry while the interior fleece keeps you warm. These pants are great for any outdoor activity in colder weather! Available in Black and Grey.
C COLD WEATHER LEGGINGS NEW $90
XXS to 3XL
Crafted from high-quality materials, the Cold Weather Leggings feature 40D Nylon stretch knit fabric with a velvety interior for maximum warmth and comfort. The stretchy fabric allows for a customizable and flexible fit, accommodating different shapes and sizes.
B
C
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DSG OUTERWEAR 4638 E. Washington Ave Madison, WI (608) 665-0303 www.dsgouterwear.com