Techniques For Managing Change - Your Communication Strategy What advice an effect of feedback? - What are the aims? - How much advice is going to be supplied, messages? - What mechanisms will likely be employed The vital MENTAL questions that the communication strategy have to address Concerning the emotional resonance characteristic of the communications, John Kotter makes the point that change leaders that are great are great at telling visual stories with high emotional impact. Kotter exemplifies this the anecdote of Martin Luther King who did not stand up before the Lincoln Memorial and say: "I have a great strategy" and exemplify it with 10 great reasons why it was an excellent strategy. William Bridges focuses around part of the change and the psychological and emotional impact - and poses these 3 easy questions: (1) What is changing? Bridges offers the following guidance - the change leader's communication http://www.comment8engage.com statement must:- Certainly express intention and the change leader's understanding - Link the change to the drivers that make it necessary - "Sell the issue before you attempt to offer the solution." - Not use jargon - Be under 60 seconds in duration (2) what'll actually be distinct because of the change? (3) who is likely to lose what? Bridges maintains the situational changes are as easy for businesses to make as the emotional transitions of individuals impacted by the change. Transition direction is all about seeing the specific situation through the opinion of another guy. This is a perspective based on empathy. It is communicating and management process that affirms and recognises people's realities and works with them to bring them through the transition. Failure to accomplish this, around the section of change leaders, and a denial of the losses and "lettings go" that individuals are faced with, sows the seeds of mistrust. 5 guiding principles of a great change management communication strategy
So, in summary the 5 guiding principles of an excellent change management communication strategy are as follows: - Resonance of message - delivery and the mental tone of the message - Accurate targeting - to get to the right people together with the message that is appropriate - Timing program - to achieve timely targeting - Feedback procedure - to ensure two way communication that is actual Failure reasons changed and in change management are many. But one thing is painfully clear. Any organisational initiative that creates change - or has a significant change component to it - has a 70% probability of not attaining what was originally envisaged. The cause of all this failure is too little communication and also dearth of clarity. It is what a Programme Direction based way of change is all about and why it so important.