Practical Illustration Jon wants to market the company online, and he hires Gary to complete the project. Gary was given a small budget, and his bonus was based on being able to stay below the budget. He decided to focus on social network advertising, and email campaign, and display advertising. To save money, he did all of the work himself. Jon monitored the results over the next six months. The email campaign made a 20% ROI. The social network ads earned 10% ROI. The display advertising, however, lost money. Jon chose to end the display advertising campaign.
Prospecting and lead generation
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.