Bowling Green Junior Women's Club - A Proposal for Rebranding

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Corporate Identity

The need for standardization of the corporate identity within the Bowling Green Junior Woman’s Club is evident. Mission The Bowling Green Junior Woman’s Club is a volunteer organization that gives Statement

women the opportunity to become more involved in and deeply rooted with the

community. Members are dedicated to community improvement and donate their time and resources to enrich the lives of their friends and neighbors. Logo Recruit a designer or other professional to research for and create a new logo for

the organization. Currently, the logo does not share any insight into the purpose of the group and is not very captivating when looked at. Because of the length of the organization’s name, it will take inventive thinking to develop the correct logo for the group. Over time, as more people become aware of the Bowling Green Junior Woman’s Club, the logo will become synonumous with service and community. Uses The logo should be employed on a host of items including:

Letterhead Envelopes Notecards Collateral Materials

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