[objectives, strategies & tactics] (5) objective Reach 2,000 Facebook fans by the beginning of the Summer 2011 Games. Increase active participation from members (e.g., comments, wall posts, or content sharing) in the following increments: »» Pregame Period (May-June): Increase average active use(s) from one to four per week. »» Games Period (late June): Increase average active uses to at least once per day.
(2)
strategy
Campaign research shows that unique content from Badger State Games participants receives more views than “official” content (see appendix p. 62). Encourage and grow unique content sharing on the Facebook fan page, which is currently almost non-existent.
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(1) tactic
(2) tactic
Create photo and video uploading incentives for fans in the form of a contest or raffle. Every time participants submit a video or photo they will be entered into a contest for the chance to win a prize. During the games, at the beginning of the first and second week at the games, a submitted photo or video will be selected as the “capture of the week.” Not only will the winner receive an iPod but they will be acknowledged on the Facebook page for that week. Fans and participants will be more likely to check the page to see if they won and it will generate more content for the Badger State Games page.
Create a “winners gallery” album that will be posted on Facebook during the summer games. At each event an intern will have their camera and snap photos of the winner of every competition. The “winning photo” will then be posted on Facebook under the “winners gallery.” Participants who are in the winning gallery will be encouraged to tag themselves by being entered in a raffle to win an iPod. or prize offered through a sponsorship deal.