VIEW FROM THE TOP DARKO DEJANOVIC CEO, Active Network
MICHAEL SAMPLES
Active Network, a global data solutions company that streamlines activity and event administration, moved its global headquarters from San Diego to Dallas in late summer 2014. The company signed a 12-year lease for 125,000 square feet at 717 Harwood, formerly known as KPMG Centre. For its impact on the local economy, Active Network was recognized by the Dallas Regional Chamber with the 2014 Blueprint Award. Here, CEO Darko Dejanovic talks about the relocation and what it has meant for the company.
WHY DID ACTIVE NETWORK DECIDE TO MOVE TO DALLAS?
We have many offices globally, and we wanted to consolidate several of our U.S. offices into one large global headquarters to drive operational efficiency. We were looking for a location with a businessfriendly climate, a strong pool of talent, and a city that offered a great quality of life for our employees. Based on our search, Dallas proved to be our top choice, and it has exceeded our expectations. Dallas is a vibrant and growing city, and its location makes it a great hub for our expanding global business.
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WHY WAS DOWNTOWN THE RIGHT CHOICE?
We wanted to be in an urban, fast-paced environment, where we can tap into the energy of the city of Dallas. We felt that the Arts District, in particular, was in tune with who we are as a company, [so we wanted close proximity]. Active is a high-energy, growing business, and being in the city fits best with us and the talent we want to attract.
HOW HAVE THINGS BEEN GOING SO FAR?
Fantastic. We’ve built-out what we’ve been told is the best tech office in North Texas, a state-of-the-art, 125,000-square-foot space that fosters collaboration and innovation. We’ve hired several hundred talented and passionate people since last summer, and we are well on our way to having 1,000 staff here. Active is excited about making Dallas our home and growing with the city.
SPRING 2015