analysis correctly we would need information that preceded elBulli. At that moment we decided that Bullipedia would not only be about elBulli, rather we would broaden the scope of the project to include all western culinary arts. This is how the project Bullipedia was born. It is intended as a professional tool based on a codification of a creative discipline. The objectives of Bullipedia are: 1. 2. 3.
Organize all culinary knowledge in a clear, orderly, and concise form. Create an Internet tool that allows access, sorting, use, and exchange of all this knowledge. The idea was inspired by search engines like Google and Yahoo and Internet encyclopedias — Wikipedia is the perfect expression of this. Propose a model that can also be incorporated by other disciplines.
Bullipedia will serve as a way of informing oneself in a quick and reliable manner, to accumulate knowledge, and to help in the process of creation. However, we are sketching out other uses, for example, how this knowledge can be used in the field of education. In effect, Bullipedia can be a model of how to organize knowledge and teach it in an educational setting. Can you talk a bit about your relationship with the husband-andwife graphic and industrial design team Luki Huber and Marta MĂŠndez Blaya? I would imagine that there are no other kitchens in the world that have ever worked as closely with professionals in these fields. Above all, one of the interesting things we did at elBulli was to work in an interdisciplinary way, and, in this sense, the design world was very important. On the subject of graphic design, our relationship with Marta Mendez was very close. She did all the graphic design for the General Catalogue. It was also Marta who generated the pictograms of products as well as a many of the definitive graphic elements that represent our work. We shared such a good understanding with her it is possible to say that between 2002 and 2011, we jointly created the visual world of elBulli.
15