Ferran Adrià: Notes on Creativity

Page 16

As a result we decided to do a scientific and evolutionary analysis of cooking. As a result, in terms of Bullipedia, we decided to name the act of cooking: the gastronomic process—that is to say, the gastronomic process means: 1. 2. 3. 4. 5.

Pick a product. Decide whether or not to apply technology. Use culinary techniques. This becomes an elaboration that may be an intermediate or final elaboration. This produces a final result, which we decide to serve or preserve.

This is the basic process, which has many variables. In order to carry out an exhaustive and complete analysis of the gastronomic process, we’ve decoded its genome to enable us to analyze each of its constituent parts in a detailed manner. Consequently, the genome of the gastronomic process is the system by which we put together the products, tools, techniques, elaborations, and other aspects that form part of the gastronomic process. You are also very enthusiastic about technology and the Internet. Specifically platforms like Wikipedia, Google, and Twitter. In response you have been developing BulliPedia in collaboration with students at Barcelona University and chefs around the world. What is BulliPedia and how do you think it will be used to further innovations in gastronomy? Bullipedia is one of our most ambitious projects. The initial idea was to create a thematic encyclopedia of elBulli, taking advantage of all the information we had in the General Catalogue. In fact, in the press release of January 2010 in which we announced the transformation of elBulli, a decision to create an encyclopedia of techno-emotional cuisine had already been undertaken. In order to carry out this project, we started to thematically produce work on the evolutionary analysis of the culinary families. But in February of 2012 we realized that in order to do the evolutionary

14


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.