WHAT’S NEW
WHAT’S NEW 01 BOWMORE REVEALS BLACK WARRIOR
02 ORKNEY’S J. GOW RUM RELEASE ‘REVENGE’
Bowmore Islay Single Malt Scotch Whisky has unveiled the third release in its exclusive Chinese Mythical Guardians Series. Bowmore 38-year-old pays homage to the Black Warrior, a dominant figure in Chinese legend and a symbol of longevity, power and tenacity. With only 888 bottles available, this rare 38-yearold Bowmore expression invokes the traditions of yesterday to inspire the legends of tomorrow, resulting in a union of flavors both rich and delicately balanced. Meticulously crafted with incredible attention to detail – from the distillery manager’s selection of the finest casks to the striking embellishments on the bottle and box.
Orkney distillery J. Gow Rum has just added a three-year-old cask aged pot still rum to its core range. ‘Revenge’ has been distilled in Orkney and then aged in ex-bourbon and virgin oak casks for three years. This is the minimum time a whisky must be aged before it is legally allowed to be called a whisky. Said distillery owner Collin Van Schayk, “Everything is done on site; from distilling to cask storage to bottling. It’s a tight space but the location is amazing and I love what I do.
Celebrating traditional methods dating back to the earliest days of Benriach Distillery, Benriach Malting Season will be the first expression in a century to be produced entirely using barley malted from the Speyside distillery’s historic floor maltings.
04 PERNOD RICARD INTRODUCE JAMESON ORANGE
05 BENROMACH RELEASES LIMITED EDITION PEAT SMOKE SHERRY
06 BERRY BROS. & RUDD LAUNCHES NEW SPIRITS RANGE
Jameson Irish Whiskey has introduced a zesty new expression to its core range – Jameson Orange – combining ‘the finest triple-distilled Jameson Irish Whiskey infused with natural orange flavouring.’
Benromach Distillery in Speyside has launched a new limited edition single malt, Benromach Peat Smoke Sherry Cask Matured, with fewer than 2,000 bottles available in the UK. Keith Cruickshank, Distillery Manager at Benromach, said, “This small batch vintage expression has been created in a style which is deliberately different to the subtle smokiness Benromach is well-known for. This is only the second time we’ve released a heavily sherried peat smoke expression and we’re very proud of its unique flavour profile.”
Berry Bros. & Rudd has revealed its Summer 2021 spirit range in a new, unique bottle supported by a new ad campaign – Since 1698 - that captures the ‘aspirational world of London’s style and elegance.’
Said Ian Peart, Commercial Director at Pernod Ricard UK, “With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity. 12 • HOTELSCOTLAND • AUGUST 2021
03 BENRIACH KEEPS TRADITION ALIVE
Said Stewart Buchanan, Global Brand Ambassador at Benriach, “Passed from distiller to distiller throughout the generations, the floor malting process keeps a traditional part of the whisky making process alive with Benriach being one of only seven distilleries in Scotland to continue the practice of floor malting. Distilling spirit from barley malted here on site is a true labour of love and something we are passionate about keeping alive here at Benriach as an ode to our creative whisky making heritage.”
The new bottle is to be used across the entire Berry Bros. & Rudd Spirits portfolio, the labels tailored to the needs of the drinkers with different levels of details as customers move through the price range. The Summer Release 2021 will be the first to use the new bottle, and then all others in range will follow.I
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