ROUND UP
COVER STORY: THE MORTIMER FAMILY
Congrats to the Tennent’s Marketing team (below). In the same the same week that they launched the app to dump your girlfriend (binder) which has certainly had a lot of press coverage (next up bindim), they picked up the award Marketing Team of the Year at the Marketing Society annual awards. The team also won Digital and Public Relations awards alongside their respective agencies on each campaign, Bright Signals and Wire Media. Good news for the team especially as their new boss Alastair Campbell has a marketing background! Meanwhile The Famous Grouse won for Best International Marketing and Drygate Brewing Company & D8 won the Design award.
The Famous Grouse team
Drygate Brewing Company and D8
The Donna MortimerBallantyne Ball raised £150K. Guests at the event included Walter Smith, John Gilligan and Lord Haughey who compered the auction. Also pictured Michael and Michelle Bergson and John Sharkey and Laurie Nicol.
DRAM DRINKS RETAILING AND MARKETING PUBLISHED BY MEDIA WORLD LIMITED UPPER FLOOR / FINNIESTON HOUSE, 1 THE STABLES YARD / 1103 ARGYLE STREET, GLASGOW / G3 8ND t. 0141 221 6965 e. dram@mail.com web. www.dramscotland.co.uk Editor Susan Young • Chairman Noel Young • Editorial Yasmine Gibb, Emma McDonald Advertising Lucy McGovern, Vicky Corrieri, Robert McManus, Cherenay Strand • Production Gareth Neil • Admin Cheryl Cook Published by Media World Ltd. Subscriptions: DRAM is available by subscription for all other qualified persons involved in the Scottish Licensed Trade at the rate of £52 per annum including the DRAM Yearbook. The publishers, authors and printers cannot accept liability for errors or omissions. Any transparencies or artwork will be accepted at owner’s risk. All rights reserved. No part of this publication may be reproduced in any form without the written permission of the copyright holder and publisher, application for which should be made to the publisher. Articles published in this magazine do not necessarily reflect the opinions of the publishers. © Media World Limited 2015. Printed by Stephens & George Print Group. 46 DRAM JULY 2015