Alacran Tequila
It would seem that now ‘a thousand words’ speak louder than the proverbial picture. Typographyheavy design isn’t new, but brands like Alacran Tequila break category rules with a prose-heavy tale of the exact source of this quality tequila, expressing its motto of ‘in vino veritas’ beautifully. Or Heinz’s Pure NZ frozen vegetables range which shouts its no nonsense ‘greener greens’ message off its new biodegradable freezer pack.
autenticoalacran.com evoid DRINKS
Evoid does radical and transparency in equal measure. Shouting its e-free campaign loud and clear with process print coloured, type only packs detailing the (lack of) ingredients and a numeric range architecture that lives out the promise of ‘Taste, Truth. Tang. We say. We do’. Swedish smoothie brand Froosh takes a softer, though no less direct approach that plain and simply says ‘fruit:bottled’ and bears out the mantra ‘in fruit we trust’. And Bare Crush is just that – fruit crushed and frozen, to go, with pared down packaging that does the talking.
evoiddrinks.com
Dragon
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