Chapter 8: Black Shoppers in Drug Stores
The African-American Market in the U.S.
Vitamins Less Important Compared to other adults, African Americans, especially African-American men, are less likely to believe that people need more vitamins when they get older. Their attitudes toward vitamins are reflected in their behavior in drug stores. Black consumers are significantly less likely to report that they use vitamins. [Table 8-4 and Figure 8-1]] Table 8-4 Attitudes toward Vitamins, African-American vs. Other Consumers by Gender
All Consumers African-
Statement
Men
Women
African-
African-
American
Other
American
Other
American
Other
People need more vitamins when they get older ................
56%
59%
52%
57%
60%
61%
Believe that vitamins and nutrients make difference........
62
63
58
59
65
68
Source: Compiled by Packaged Facts based on data from Experian Simmons National Consumer Study, Summer 2009. This material is reprinted with permission.
Figure 8-1 Percent of Consumers Using Vitamins, African-American vs. Other
64
70 60
57
56
51
51 45
50 40 30 20 10 0 All Black Adults
All Other Black Men Other Men Adults
Black Women
Other Women
Source: Compiled by Packaged Facts based on data from Experian Simmons National Consumer Study, Summer 2009. This material is reprinted with permission.
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Š Packaged Facts
February 2010