Downtown Tucson Partnership FY 21/22 Annual Report

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FY 21/22 ANNUAL REPORT DOWNTOWN TUCSON BUSINESS IMPROVEMENT DISTRICT


VISION

Downtown Tucson is a downtown for everyone – the region’s eclectic urban hub, where people come to connect, be authentically inspired, prosper, and celebrate diversity.

MISSION

To be the catalyst making Downtown Tucson the economic and cultural center of the region -- an inclusive place people want to live, work, and play, and where new ideas flourish.


CONTENTS

LETTERS FROM THE PRESIDENT & CEO AND BOARD CHAIR. . . . . . . . . . . . . . . . . . . . . . . . 4 ABOUT THE BID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 CLEAN AND SAFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 BEAUTIFICATION AND PUBLIC SPACE ACTIVATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 MARKETING AND COMMUNICATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 STRATEGIC PLANNING AND PARTNERSHIPS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 FY 21/22 FINANCIAL SUMMARY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 STAFF & BOARD OF DIRECTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14


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DOWNTOWN TUCSON PARTNERSHIP

Letter from the President & CEO Dear Friends of the Downtown Tucson Partnership (DTP), This past fiscal year our community, board members, staff and partners came together to create two critical action plans: a new Five-Year Strategic Plan and a Strategic Diversity Plan. Together, these plans provide focus and direction for the DTP to catalyze Downtown Tucson’s continued economic recovery. The new DTP Five-Year Strategic Plan identifies goals and objectives focusing on clean and safe initiatives, connecting those in need with services and housing, filling street-level vacancies, activating and maintaining public spaces, and marketing and promotions. The new DTP Strategic Diversity Plan outlines six goals to ensure the diversity of this community is welcomed and included in all of our downtown activities. This past year we hit the ground running by convening our partners and stakeholders to address and solve specific challenges head-on through the creation of the Downtown Safety Summit, Ronstadt Transit Task Force and Armory Park neighborhood meetings. DTP, in partnership with the City of Tucson and Pima County, set the stage for a vibrant holiday season by tight-wrapping 141 street trees and illuminating 60 buildings as part of the Desert Nights Downtown Lights holiday campaign. We also partnered with Pima County to activate Stone Plaza and the Pima County Historic Courthouse Courtyard with outdoor seating, additional beautification, entertainment and games. DTP created and implemented the “Building a Downtown Tucson for Everyone” grant program. The DTP Social Justice Committee reviewed and awarded six grants to various events and programs taking place in Downtown Tucson that demonstrated a commitment to diversity, equity, inclusion, and that would reach communities not traditionally served by DTP. These are just a few of the highlights in this report. This community has a vision for downtown. With your help, and the help of our many partners, we will make that vision a reality. Our team is fully committed to creating an environment that is beautiful, safe, welcoming and vibrant; a downtown that brings our community together.

Kathleen Eriksen President and CEO Downtown Tucson Partnership


A N N U A L R E P O R T : F Y 21-22

Letter from the Board Chair Dear Friends, After dozens of workshops, hundreds of stakeholder inputs, hours of research and debate, the Downtown Tucson Partnership adopted the Five-Year Strategic Plan presented by the Progressive Urban Management Associates (PUMA). The acceptance of the five-year plan put in motion a series of efforts which would define our 2021/2022 year. Kathleen and her staff created the official plan documents and outlined the specific steps we need to take for achieving the goals. Downtown Tucson is experiencing tremendous growth in apartments and hotels. People want to be here! The vibe is returning with the relaunch of Second Saturdays, new restaurants and shows returning to the TCC and our theaters. We see the same challenges others are facing across the country and DTP is leading the charge to bring our major partners, Rio Nuevo, City of Tucson, Pima County, Tucson Police and Suntran to the table for solutions. Kathleen has met individually and collectively with all of the partners and has secured additional funds, resources and commitments from each. The board restructured meetings to be more strategic in nature. While still providing necessary updates, the focus switched to a solutions-based conversation around specific concerns. A big push for the plan is finding more ways to engage our broad and skilled board members. This process began with asking each member to commit to a committee, counsel, task force or ad hoc effort. Our mission is “To be the catalyst making Downtown Tucson the economic and cultural center of the region- an inclusive place people want to live, work, and play, and where new ideas flourish.” DTP cannot do this alone. We need the support of the City, County, elected officials, business owners, residents and influencers. Over this last year, we have seen clear evidence all these organizations understand the importance of vitality in our urban core and DTP will continue to be the catalyst helping them to make the right decisions. It has been a transformative year in the downtown and with a new strategic plan implemented, a dedicated and seasoned staff to carry it out, an energized board at the helm and committed members flowing through our committees, counsels, and task forces, expect 2022/2023 to deliver on the objectives agreed on one year ago.

Tom Heath Chair, Board of Directors Downtown Tucson Partnership

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6

DOWNTOWN TUCSON PARTNERSHIP

About the BID

73

82

8

561

FOOD & DRINK ESTABLISHMENTS

THEATER & PERFORMANCE VENUES

1055

MULTI-FAMILY RESIDENTIAL UNITS

193 ACRES

SHOPS, SERVICE & ENTERTAINMENT ESTABLISHMENTS

HOTEL ROOMS

54

BLOCK AREA

394

PARCEL PROPERTIES


A N N U A L R E P O R T : F Y 21-22

6TH STREET

6TH STREET

HERBERT AVE

O

LE

AV E

N

8TH STREET

UE

191 TOOLE

TUCSON CITY COURT

PRESIDIO MUSEUM

EV ST

PUBLIC WORKS

ALAMEDA STREET

S EN

ST GTON

HIN WAS

3RD AVE

TO

HOFF AVE

E

STONE AVE

CH AV COUNCIL ST

PIMA COUNTY CONSOLIDATED JUSTICE COURT

4TH AVE

CHUR

VE RT A COU

VE ER A

MEY

ST

5TH AVE

NUE AVE

E ENU

KLIN

N FRA

ARIZONA AVE

6TH AVE

7TH AVE

9TH AVE

MAIN

A AV NAD GRA

HOTEL TUCSON CITY CENTER

7TH STREET

AV E

O

OND

ED EO R

PAS

9TH STREET

JOEL D. VALDEZ MAIN LIBRARY

TUCSON MUSEUM OF ART

PIMA COUNTY HISTORIC COURTHOUSE

ST

MA NN

RONSTADT TRANSIT CENTER

AV E

G

CONGRESS STREET

HO

RIALTO THEATRE

REET

ESS ST

S

AV EN UE

CHILDREN’S MUSEUM TUCSON

ARMORY PARK

13TH ST 3RD AVE

4TH AVE

6TH AVE

TEMPLE OF MUSIC AND ART

E

AV STONE

AVENUE

McCORMICK ST

RAILROAD AVE

G RA NA DA

L ST

A CORR

T

E

12TH STREET

ST. AUGUSTINE CATHEDRAL

TUCSON CONVENTION CENTER

AV

ST

HERBERT AVE

OCHOA

CHURCH

D

GE ROA FRONTA

CENTRAL AVENUE

N ST

O JACKS

5TH AVE

T

LE

BROADWAY BLVD

BLVD

ARIZONA AVE

BROADWAY

O

AY W

TO

E

US

R CONG

EV EN S

HOTEL CONGRESS

FOX TUCSON THEATRE

PIMA COUNTY GOVERNMENT COMPLEX

IN

ROAD TAGE FRON

E SCOTT AV

TUCSON CITY HALL

ALAMEDA STREET

HISTORIC DEPOT

T

TREE ON S INGT PENN

JÁCOME PLAZA

EL PRESIDIO PARK

14TH ST

CUSHING

ST

MAIN AVE

SIMPSON ST

15TH ST

The Downtown Tucson Partnership (DTP) is a nonprofit, 501 (c)(6) corporation created in 1998 to implement enhanced municipal services for the downtown Business Improvement District (BID). As the primary advocate for Downtown Tucson, our top priority is to provide core services including clean and safe initiatives, beautification, economic development initiatives, marketing, placemaking, and advocacy for projects and resources that support a vibrant and sustainable downtown.

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DOWNTOWN TUCSON PARTNERSHIP

Clean and Safe Increase sanitation, maintenance and safety standards downtown. FY 21/22 Accomplishments • Deployed new Eponic software to track, manage and report maintenance issues, infrastructure problems, and safety and quality of life issues

• Continued monitoring and prioritizing alleys and consolidated trash disposal areas for safety and cleanliness improvements

• Created Ronstadt Transit Center Task Force with Sun Tran, Ward 6, DTP, and Tucson Police Department (TPD) - weekly meetings address safety and maintenance issues and identify solutions

• Continued to support the Safety Summit with outreach to downtown merchants, property owners, and other stakeholders to collectively brainstorm solutions to downtown safety issues

• Continued to provide Safety and Maintenance Ambassador support 24/7

• Completed curb painting throughout the BID

• Partnered with La Frontera to reactivate the DTP Connects homeless outreach program • Safety Ambassadors received Narcan (Naloxone) Overdose Response Training through the Pima County Health Department, Community Mental Health and Addiction Program

• Increased cleanliness of sidewalks, maintenance of planters and sanitation of street furnishings • Worked with TPD to enforce ordinances downtown relating to urban camping, trespassing and panhandling • Provided new uniforms for the entire staff • Doubled overnight street sweeping schedule

• DTP Safety Ambassador, Jose Garcia saved two lives in the span of one week last year • Continued Certified Tourism Ambassador certifications for all DTP Ambassadors to help direct and assist visitors • Continued escorting the elderly and those with physical disabilities by golf cart • Partnered with TPD to provide annual de-escalation training for DTP Safety Ambassadors, downtown businesses and their employees • Advocated for increased cleanliness of Ronstadt Public Restrooms • Continued to provide timely removal of graffiti • Provided event organizers with contracted maintenance and cleaning services for proper clean up after major special events • Continued power washing high traffic areas

131,095

19,401

GALLONS OF TRASH COLLECTED

GALLONS OF RECYCLING DIVERTED

2,956

1,375

BLOCKS OF SIDEWALK POWER WASHED

GRAFFITI AND STICKERS REMOVED


A N N U A L R E P O R T : F Y 21-22

Beautification and Public Space Activation Enhance downtown’s overall physical appearance through buildings, parks, streetscape, sidewalks, landscaping, parking lots, alleys and roadways. Create a welcoming, safe and attractive environment where people want to be. FY 21/22 Accomplishments • Planted and maintained over 200 City planters • Continued activation of Stone Plaza in partnership with Pima County • Partnered with Pima County to activate Pima County Historic Courthouse through a series of events • Continued beautification efforts through the Merchant Planter Program • Continued coordination of 141 street trees tightwrapped in LED lights and over 60 illuminated buildings for the holidays • Created planting partnership with City High School students teaching them about urban gardening • Provided design assistance for new Washington Streatery - staff also installed cross-the-street festival lighting and added additional planters • Conducted four street audits with DTP board members and assessed areas in need of walkability, beautification and safety improvements

205

141

CITY PLANTERS MAINTAINED

TREES WRAPPED IN LED LIGHTS

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PUBLIC SPACE ACTIVATIONS

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DOWNTOWN TUCSON PARTNERSHIP

Marketing and Communications Market existing businesses, events, parks, available spaces, and business opportunities. Promote an enhanced, vibrant image of downtown. FY 21/22 Accomplishments • Continued to promote Downtown Tucson and its businesses, events and more on @DowntownTucson social media to a combined total of more than 124,000 followers • Created original Instagram reels featuring downtown businesses, resulting in an average of 18,500 views • Maintained and continued improving the new stateof-the-art website downtowntucson.org: –Added 26 new business listings

• Sent 39 email marketing campaigns to over 6,400 email subscribers to highlight downtown events, entertainment, businesses, and more • Continued administering and promoting the Downtown Tucson Gift Card, accepted at over 50 local businesses - $34,070 worth of gift cards were sold in FY21/22 • Partnered with the University of Arizona Poetry Center on the third annual Haiku Hike

–Enhanced 31 existing business listings by adding a description, photos, and links to the business’s website and social media handles –Created three new landing pages for new DTP committees and task forces –Added new Business and Property Owner/Manager Resource pages – downtowntucson.org/resources to consolidate DTP and partner services –Maintained the downtown Real Estate Listings webpage updated in real time on website • Visited businesses to help and support, provide professional photos for their marketing, listen to any issues and connect with resources • Maintained the downtown contact and data management system • Shared all Downtown Links project updates including road closures, detours and recommended ways into downtown through DTP channels • Communicated road and parking lot closures to affected property, business owners, visitors and employees through email communications

122,792 WEBSITE USERS IN FY 21/22

124,263

COMBINED SOCIAL MEDIA FOLLOWERS

$34,070 IN DOWNTOWN TUCSON GIFT CARD SALES


A N N U A L R E P O R T : F Y 21-22

FY 21/22 Accomplishments • Continued the Desert Nights Downtown Lights holiday campaign, promoting dozens of holiday business specials, events and other festive happenings through social media, email marketing, and expanded pages on the DTP website –The main landing page downtowntucson.org/ holidays received 3,426 unique pageviews over the five weeks –Hosted a Small Business Saturday promotion giving away $500 worth of Downtown Tucson Gift Cards to those who shopped small –Created a new Holiday Activities page featuring reoccurring holiday activities and events like the Tucson Holiday Ice rink –Created a new Holiday Gift Guide to feature downtown retail businesses and products –Coordinated the 11th Annual Holiday Window Decorating Contest

• Continued tracking the status of new and closed downtown businesses in the BID through the business trends listings –26 new businesses opened just this fiscal year • Continued tracking the status of new housing developments through the Housing Forecast –725 new units were completed in 2021 –357 are currently under construction • Transitioned the Parade of Lights production to the 2nd Saturdays Board, as recommended in the new strategic plan

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DOWNTOWN TUCSON PARTNERSHIP

Strategic Planning and Partnerships Strengthen our relationship with merchants, property owners, developers, neighborhood groups, historic preservationists, City, County, Rio Nuevo, University of Arizona, stakeholders and partners. FY 21/22 Accomplishments • Finalized and approved the Five-Year Strategic Plan 2022-2027 (new strategic plan) in consultation with Progressive Urban Management Associates

• Organized a Merchants Mixer hosted by The L Offices to have businesses and stakeholders connect in an informal setting

• Finalized the Strategic Diversity Plan with Dr. Tyrone Holmes and DTP’s Social Justice Committee

• DTP co-hosted Armory Park Neighborhood and Business focus group with TPD, Ward 6, and City of Tucson Parks and Recreation to address ongoing maintenance and safety issues

• Evaluated the size and effectiveness of current board and reduced total number of board members as recommended in the new strategic plan • Organized virtual Merchants and Retail Council meetings with area businesses and stakeholders • Created and administered the “Building A Downtown Tucson For Everyone” grant program through the Social Justice Committee - six grants were awarded to event organizers to attract a more diverse audience downtown

• Continued DTP representation on the Park Tucson Commission, and on the Business District Parking and Marketing Subcommittees, to develop and implement parking policies and strategies for the downtown area

FIVE-YEAR STRATEGIC PLAN STATS

963

15

ONLINE SURVEY RESPONDENTS

STAKEHOLDER FOCUS GROUPS

5

23

87

1

GOALS

OBJECTIVES

TACTICS

FINAL PLAN


A N N U A L R E P O R T : F Y 21-22

FY 21/22 Financial Summary DESCRIPTION

ACTUAL

%

Private Properties

$591,730

36%

City of Tucson ESA

$365,000

22%

Pima County Properties

$299,832

18%

Rio Nuevo Properties

$217,433

13%

Sponsorships, Grants & Other

$182,598

11%

$1,656,593

100%

$1,096,679

66%

Administration

$251,639

15%

Marketing

$160,462

10%

Economic Development

$147,363

9%

$1,656,143

100%

Revenue

Total Expenses Maintenance & Safety

Total Net Surplus Before Extraordinary Items & Depreciation

TOTAL REVENUE

$1,656,593

$450

TOTAL EXPENSES

$1,656,143

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DOWNTOWN TUCSON PARTNERSHIP

Admin Staff as of June 30, 2022 Kathleen Eriksen President & CEO

Zachary Baker Deputy Director

Russ Stone Downtown Safety & Maintenance Director

Whitney Nesbitt Office Manager

Clean & Safe Ambassadors as of June 30, 2022 MAINTENANCE AMBASSADORS Antoine Smith Maintenance Supervisor Jorge Felix Jorge Felix Jr. Isaac Jump Dean Morgan

Daniel Romero Festus Sallu Rashawn Smith Timothy Steele Tom Vanata

SAFETY AMBASSADORS Lazaro Cabrera Safety Supervisor Eric Christenson Safety Supervisor Harold Harris Safety Supervisor

Alfredo Cielo Jr. Jose Garcia Matthew Guzman Nathan Guzman Ryan Whitney

Adrian Mercado Safety Supervisor

Clean & Green Team (Desert Survivors) as of June 30, 2022 MENTORS Angel Nunez and Alexis Cota CLIENTS Jorge Aguayo, Alex Blatchford, Samuel Cabrerra, Jessie Felix, Jason Holland, Aaron Reeves, Henry Vargas


A N N U A L R E P O R T : F Y 21-22

DTP Board of Directors as of June 30, 2022 EXECUTIVE COMMITTEE

BOARD MEMBERS

EX-OFFICIO

Tom Heath DTP Board Chair, Mortgage Guidance Group at NOVA Home Loans

Chris Dennison Tucson Police Department

Donovan Durband City of Tucson, Park Tucson

Brett Goble City High School

Rob Elias Tucson Hispanic Chamber of Commerce

Helen Gomez Ben’s Bells

Felipe Garcia Visit Tucson

Stephanie Gorton El Rio Health

Michael Guymon Tucson Metro Chamber

Glenn Grabski Tucson Convention Center

Steve Kozachik Tucson City Council Member, Ward 6

Tim Hagyard DNaRC

Diana Amado Tucson City Council, Ward 6 Representative

Michael Crawford Crawford Law PLLC Randi Dorman R+R Develop Todd Hanley Hotel Congress and Maynards Julie Katsel University of Arizona Jan Lesher Pima County Administrator Lisa Josker Pima County Representative Fletcher McCusker Rio Nuevo and UAVCF John O’Dowd Amado and Associates, CPA’s Michael Ortega City of Tucson, City Manager Barbra Coffee City of Tucson City Manager Representative Les Pierce Downtown Neighborhoods and Residents Council (DNaRC) Chair Liz Pocock Startup Tucson Laura Shaw Sun Corridor Inc. Lucinda Smedley TREND Report and Real Estate Consulting Group Dillon Walker Hydrant

Kresta Leal Downtown Resident Chris Leighton Peach Properties Camila Martins-Bekat Tucson Electric Power Omar Mireles HSL Asset Management Renee Morton Mordasini Villas and HomeStyle Galleries Joe Rottman Caterpillar Inc. Ron Schwabe D-S LLC McKay Stevens Bourn Companies Cameron Taylor Imago Dei Middle School Hilary Van Alsburg Children’s Museum Tucson|Oro Valley Bob Vint Vint & Associates Architects, Inc. Art Wadlund Downtown Tucson Apartments

Ted Maxwell Southern Arizona Leadership Council Nicole Barraza Southern Arizona Leadership Council Representative Jane McCollum Marshall Foundation, Main Gate Square Gary Molenda Business Development Finance Corporation Kylie Walzak Pima County District 2 Representative

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FIVE-YEAR STRATEGIC PLAN 2022-2027 GOAL 1 Continue to provide high-level enhanced services and outreach in downtown

GOAL 2 Curate and support a vibrant storefront economy

GOAL 3 Activate and maintain a physical environment that is beautiful, fun, accessible, and encourages people to spend time and explore downtown

GOAL 4 Market and promote downtown to Tucsonans

GOAL 5 Be a thought leader and champion to guide the future of Downtown Tucson

100 N STONE AVENUE, SUITE 101 TUCSON, AZ 85701 DOWNTOWNTUCSON.ORG @DOWNTOWNTUCSON

The Downtown Tucson Partnership (DTP) contracted Denver-based consulting firm, Progressive Urban Management Associates, to assist in developing a new strategic plan to guide the organization’s evolution through COVID-19 recovery and over the next five years. DTP will work in collaboration with its many partners to move forward the vision and goals for Downtown Tucson expressed in this plan. Thank you to the DTP staff, Board of Directors, Executive Committee/Project Working Group, and the more than 900 stakeholders who provided input for this strategic plan. Scan the QR code below or visit downtowntucson.org/strategicplan to read the full plan.