FY 20/21Annual Report + 2017-2021 Five-Year Review

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FY 20/21 ANNUAL REPORT + 2017-2021 FIVE-YEAR REVIEW


VISION

Downtown Tucson is a downtown for everyone – an eclectic, beautiful, fun, accessible, pedestrianand bike-friendly district that embraces diversity. It is the Southwest’s premier urban hub for living, dining, retail, business, art, entertainment, and both historic and contemporary architecture.

MISSION

Downtown Tucson Partnership strives to be the catalyst for making Downtown Tucson the place people want to live, work, and play; where new ideas happen; and that is the economic development and cultural epicenter of the region.


CONTENTS

LETTER FROM THE PRESIDENT & CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 ABOUT THE BID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 CLEAN AND SAFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 BEAUTIFICATION AND GREENSCAPE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 DOWNTOWN ACCESSIBILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 BUSINESS RECRUITMENT AND RETENTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 MARKETING AND PROMOTIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 RESOURCE DEVELOPMENT, FINANCE AND PLANNING. . . . . . . . . . . . . . . . . . . . . . . . . . . 16 RESIDENTIAL AND MIXED-USE DEVELOPMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 RELATIONSHIP BUILDING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 ENHANCED SERVICES AGREEMENT AND FEE FOR SERVICE CONTRACTS . . . . . . . . . . 20 PARTNERS AND SUPPORTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 STAFF & BOARD OF DIRECTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Majority of images taken by Photography by Jacquelynn


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DOWNTOWN TUCSON PARTNERSHIP

Letter from the President & CEO Downtown Tucson’s unique skyline and draw visitors in from Interstate 10, the foothills and beyond. The warm, romantic and welcoming atmosphere of 100+ street trees tight-wrapped in white LED lights make Downtown Tucson the place to be for the holidays. Our efforts in placemaking and public space activation resulted in the transformation of Jácome Plaza into a vibrant public plaza enjoyed by all. Twenty-three new or improved outdoor cafes and patio platforms now pepper the downtown streets, incentivized through our Outdoor Café Program. Our streets are cleaner, safer and more beautiful than ever.

Wow, it’s hard to believe that October 1 marks my five-year anniversary with the Downtown Tucson Partnership. It’s been an honor and quite thrilling to work in a downtown experiencing such incredible momentum. That said, there is no denying that we have collectively experienced tremendous ups and downs. As the world faced the deleterious implications of the pandemic and critical social justice issues, our organization, downtown merchants and our many partners have risen to the occasion.

Downtown’s progress has been a team effort, and we are so lucky to have a dedicated team of employees, board members and partner organizations who really care about downtown. We are encouraged by the tenacity and cooperation of our merchants and the support of our partners including Rio Nuevo, the City of Tucson, Pima County and many others. We have accomplished a lot in the last five years, and it all began with the creation of a strategic plan with actionable items.

In these last five years the Downtown Tucson Partnership has partnered with local jurisdictions to address the impact of the pandemic, created numerous business incentive programs, connected those experiencing homelessness with housing through the international award-winning program DTP Connects, and took our marketing to a world-class level.

Now it is time to turn the final page of our previous strategic plan and look forward to 2022 and beyond. We do so with intentional focus and with a new plan in hand. Over the last six months we have been working with the nationally recognized consulting group Progressive Urban Management Associates (P.U.M.A.), stakeholders, partners and nearly 1000 community members to draft a plan that will propel us forward. Key areas of the plan will continue to include our core services of cleaning, safety, public space activation, beautification, and marketing while incorporating DTP’s new diversity and equity plan and placing a stronger emphasis on supporting a vibrant storefront economy.

Beautification efforts like the Downtown Planter Program highlight drought-tolerant plants of the region, while the Merchant Planter Program brings color and dimension to the entryways of dozens of businesses. Our Desert Nights Downtown Lights promotion and tremendous show of lights outline

Kathleen Eriksen President and Chief Executive Officer Downtown Tucson Partnership


A N N U A L R E P O R T : F Y 20-21

GOAL 1

Clean and Safe Increase sanitation, maintenance and safety standards Downtown.

GOAL 4

Business Recruitment and Retention

GOAL 2

Beautification and Greenscape

Enhance Downtown’s overall physical appearance through buildings, parks, streetscape, sidewalks, landscaping, parking lots, alleys and roadways. Create an environment that is welcoming, safe and attractive; where people want to be.

GOAL 5

Marketing and Promotions

Recruit key businesses and venues that respond to the Downtown market needs including those of residents, employees, businesses and tourists. Provide support services and education to help existing businesses improve and thrive.

Market existing businesses, events, parks, available spaces, and business opportunities. Promote an enhanced, vibrant image of Downtown.

GOAL 7

GOAL 8

Residential and Mixed-Use Development Implement and support aggressive housing and mixed-use development effort.

Relationship Building Strengthen our relationship with merchants, property owners, developers, neighborhood groups, historic preservationists, City, County, Rio Nuevo, U of A, stakeholders and partners.

GOAL 3

Downtown Accessiblity Make it easier to get into and around Downtown.

GOAL 6

Resource Development, Finance and Planning Strengthen the organization’s financing, staff, board structure and organizational development and growth.

GOAL 9

Enhanced Services Agreement and Fee for Service Contracts

Exceed expectations and contract requirements. Provide the highest level of professionalism and customer service.

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DOWNTOWN TUCSON PARTNERSHIP

About the BID BID PROPERTIES BID BOUNDARY

7

SUN LINK STREETCAR STOPS

BLOCK AREA

ACRES

HOTEL ROOMS

8

THEATER & PERFORMANCE VENUES

67

FOOD & DRINK ESTABLISHMENTS

72

SHOPS, SERVICE & ENTERTAINMENT ESTABLISHMENTS

949

MULTI-FAMILY RESIDENTIAL UNITS

394

PROPERTIES

Y RD EEWA

193

N FR

551

54


A N N U A L R E P O R T : F Y 20-21

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The Downtown Tucson Partnership (DTP) is a nonprofit, 501 (c)(6) corporation created in 1998 to implement enhanced municipal services for the downtown Business Improvement District, or BID. As the primary advocate for Downtown Tucson, our top priority is to provide core services including economic development, clean and safe initiatives, marketing, programs and relationship building.

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8

DOWNTOWN TUCSON PARTNERSHIP

Clean and Safe Increase sanitation, maintenance and safety standards downtown. FY 20/21 Accomplishments • Implemented new Eponic technology to track and assign clean and safe issues

• Rebranded all vehicles of the Clean and Safe Ambassadors for increased visibility

• Installed an additional four Big Belly trash compactors through Pima County partnership agreement

• Continued to provide 24/7 Clean and Safe support to the downtown community

• Initiated a task force with merchants, Tucson Police Department and City transportation, now called the Safety Summit, to address safety concerns in the late-night hours surrounding nightlife, traffic safety and other issues

• Advocated for higher cleanliness standards, more frequent maintenance, and expanded hours of restrooms at the Ronstadt Transit Center

• Created a “Keeping Your Property & Business Safe” initiative in partnership with Tucson Police Department suggesting short-term fixes and longterm strategies

111,255

GALLONS OF TRASH COLLECTED

17,160

GALLONS OF RECYCLING DIVERTED

• Added additional Clean and Safe staff • Deployed two additional police-grade bicycles • Implemented new biodegradable chemical for power washing of sidewalks and removal of hard stains • Added power washing to Clean and Green Team duties

2,830

BLOCKS OF SIDEWALK POWER WASHED

904

GRAFFITI AND STICKERS REMOVED


A N N U A L R E P O R T : F Y 20-21

HIGHLIGHTS: 2017-2021 Strategic Plan • Entire staff completed training to become Certified Tourism Ambassadors through Visit Tucson • Installed 28 new solarpowered touchless trash compactors • Reduced garbage collection costs by 80% • Created maintenance and security zones, maps and checklists • Provided maintenance and safety 24/7 • Deployed four police-grade bicycles to respond faster to safety calls • Painted curbs throughout the BID once every year • Increased cleanliness of sidewalks, maintenance of planters, and sanitation of street furnishings • Established and maintained open communications with Tucson Police Department through biweekly briefings • Implemented the While You Were Out Program to inform businesses and property owners of safety and maintenance tasks completed during off-hours by DTP • Implemented the use of trackers for all maintenance and safety ambassadors and body cams for safety ambassadors • Provided enhanced maintenance and safety to special downtown events

• Worked with Tucson Police Department to enforce ordinances downtown relating to urban camping, trespassing on private property, panhandling and excessive belongings • Updated the security reference card and created a public safety resource magnet for businesses and property owners • Equipped all staff with radios or cell phones • Enhanced trash- and graffitiremoval services • Initiated specific strategies to address chronic safety and/or maintenance problems

• Provided de-escalation and time and distance training for safety ambassadors • Advocate for enhanced infrastructure maintenance and sanitation (e.g. broken sidewalks, curbs, streetlights, trees, graffiti removal, human fecal matter) • Purchased new company equipment including one truck, five electric golf carts, one power washer and one plasma cutter • Rebranded the Desert Survivors crew to the Clean & Green Team and provided new uniforms

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DOWNTOWN TUCSON PARTNERSHIP

Beautification and Greenscape Enhance downtown’s overall physical appearance through buildings, parks, streetscape, sidewalks, landscaping, parking lots, alleys and roadways. Create a welcoming, safe and attractive environment where people want to be. FY 20/21 Accomplishments • Assisted businesses with outdoor cafe design and acted as liaison to expedite permitting • Added six self-watering planters along Church Avenue in front of the Superior Court Building • Installed 68 pieces of new vinyl artwork on 28 Big Belly trash compactors • Planted and maintained over 200 City planters • Modified the Merchant Planter Program to include initial plantings and monthly maintenance options for planters owned by downtown merchants and property owners

205

CITY PLANTERS MAINTAINED

• Activated Stone Plaza in partnership with Pima County at 32 N. Stone with outdoor tables and seating, planters and signage • Decorated Downtown Tucson for Desert Nights Downtown Lights powered by Pima County: –Expanded Building Illumination Program for the fourth year in a row to include 60 buildings –Giant twinkling ornament in Jácome Plaza –Tight-wrapped 157 street trees in white holiday lights

157

TREES WRAPPED IN LED LIGHTS

36

PARK PLANTERS MAINTAINED


A N N U A L R E P O R T : F Y 20-21

HIGHLIGHTS: 2017-2021 Strategic Plan • Created the Downtown Outdoor Café Grant program in partnership with Pima County, resulting in 23 new or improved outdoor cafes • Created and implemented a comprehensive landscaping plan for City planters including: –A new partnership with Desert Survivors, who deploy a landscape architect-botanist and a team of clients with intellectual and developmental disabilities –New palette of mostly droughttolerant plants grown from seed and native to the Sonoran desert –Evaluation and relocation of 205 City planters to maximize impact and beautification of sidewalks • Revitalized Jácome Plaza through a pilot park management program: –Physical improvements (e.g. red bistro tables and chairs, shade sails, lighting, life-sized games and gaming area, free Wi-Fi, Outdoor Office, landscaping) –Marketed the space to outside groups for programming –Activated Jácome Plaza with over 225 events, classes, workshops, and exhibits to include: Health at Jácome; Friday Food, Fun and Flix; Food Truck Tuesday and Thursday; Live at Lunchtime; Holidays at Jácome; Mayor’s Tree Lighting Ceremony; Parade of Lights Festival; Old Pueblo Poems; and downtown school events

–Partnered with three downtown schools for daily recess –Daily management and oversight, maintenance and security –Acted as liaison between event coordinators and the City Parks and Recreation (P&R) department for permitted usage of Jácome Plaza –Worked with P&R to implement reseeding, fertilizing and watering schedule, resulting in beautiful, lush grass areas in North and South lawns of Jácome Plaza –Ultimately invested $74,539 into Jácome Plaza during the pilot park management program –Established an MOU committee with surrounding businesses and property owners –Submitted MOU park management proposal for Jácome Plaza to the City of Tucson

• Implemented new unified traditions for the holiday season: –The Building Illumination Program highlights Downtown Tucson’s skyline in an elegant and festive display of thousands of white LED lights shining from over 60 buildings –Professionally tight-wrapped street trees in white LED holiday lights each of the last five years –Installed holiday street banners with original artwork –Organized the Window Decorating Contest with dozens of downtown businesses • Created the Merchant Planter Program resulting in over 40 customized planters in front of businesses • Advocated for replacement of damaged, dying and missing street trees

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DOWNTOWN TUCSON PARTNERSHIP

Downtown Accessibility Make it easier to get into and around downtown. FY 20/21 Accomplishments

HIGHLIGHTS: 2017-2021 Strategic Plan

• Continued escorting the elderly and those with physical disabilities by golf cart

• Hosted Downtown Transportation Forum featuring the City of Tucson’s E-scooter pilot program, proposed changes to downtown parking meters, Downtown Links, MainStreet Business Assistance Program and Living Streets Alliance

• Shared all Downtown Links project updates -including road closures, detours and recommended ways into downtown -- through DTP channels • Added an “Alert” communication bar to the top of website • Attended Downtown Project Coordination meetings, hosted by the City of Tucson Department of Transportation and Mobility (DTM) • Partnered with DTM for their “Slow Down Save Lives” campaign by displaying campaign marketing along Broadway Boulevard • Established task force with DTM and area stakeholders to address traffic safety issues along Broadway and Stone • Maintained communications with electric scooter companies to share scooter parking and safety concerns during the City’s E-Scooter Pilot Program

• Promoted TuGo bike share, E-scooters, the streetcar and other alternative transportation modes • Formed the Urban Innovation and Emerging Technologies committee, conducted research and provided best-practice recommendations for the E-Scooter Pilot Program • Sponsored free Sun Link streetcar rides on Small Business Saturday in partnership with neighboring downtown districts, and during the annual Parade of Lights & Festival • DTP staff served on the Park Tucson Commission, and on the Business District Parking and Marketing Subcommittees, to develop and implement parking policies and strategies for the downtown area

• Made recommendations on future E-scooter parking zones with DTM Bicycle and Pedestrian Program

• Communicated road and parking lot closures to affected property, business owners, visitors and employees through email communications

• Advocated for additional traffic law enforcement and presence by Tucson Police Department

• Created “Info on the Go” mobile visitor center and mobile hydration station

40

OUTDOOR HEATERS DISTRIBUTED


A N N U A L R E P O R T : F Y 20-21

Business Recruitment and Retention Recruit key businesses and venues that respond to the downtown market needs including those of residents, employees, businesses and tourists. Provide support services and education to help existing businesses improve and thrive. FY 20/21 Accomplishments

HIGHLIGHTS: 2017-2021 Strategic Plan

• Created a downtown Real Estate Listings webpage updated in real time on website and sent to entrepreneurs and brokers

• Promoted downtown businesses through the Weekend Report and Downtown Update email blasts to over 6,500 email subscribers

• Connected entrepreneurs with downtown property owners and brokers

• Created a robust contact and data management system to stay connected in real time with downtown businesses and stakeholders

• Provided in-person training for the new Downtown Tucson Gift Card at over 50 businesses • Highlighted downtown businesses through a dedicated enhanced webpage on new downtown website • Featured downtown businesses through large following on @DowntownTucson social media • Visited businesses to help and support, provide professional photos for their marketing, listen to any issues and connect with resources • Created the Downtown Heater Program, sponsored by HSL Properties, to supply 25 downtown businesses with 40 commercial heaters for outdoor patios • Distributed over $195,000 in grant funding to downtown businesses in partnership with Pima County, through the Outdoor Café Grant and Downtown Rebound Grant Programs

• Organized Merchants and Retail Council meetings with area businesses and stakeholders • Coordinated co-op advertising campaigns for the summer months • Created a new Merchants and Retail Council website page with meeting dates, agendas, meeting recaps and additional resources for merchants and retailers • Rapidly responded to the COVID-19 Pandemic: –$719,467 total was raised and invested back into the downtown during the pandemic –Implemented the DTP Gift Card Incentive Program, generating $308,000 in two months for over 70 downtown businesses –Created and administered the Outdoor Café and Downtown Rebound Grant Programs –Created new COVID-19 resource page on website with new information daily and quick links to resources –Frequent COVID-19 updates to businesses including updated health mandates, available grants and resources, Who’s Open Downtown and more

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DOWNTOWN TUCSON PARTNERSHIP

Marketing and Promotions Market existing businesses, events, parks, available spaces, and business opportunities. Promote an enhanced, vibrant image of downtown. FY 20/21 Accomplishments • Created a brand new, state-of-the-art downtown website that’s engaging, easier, and a more comprehensive experience for users • Created the new Downtown Tucson Gift Card, accepted at over 50 local businesses, and sold $25,966 in just seven months • Partnered with Pima County for the the post-pandemic “Downtown Grand Reopening” campaign, co-branded with the Health Department’s Ready For You program: –Installed 200 banners on downtown street poles –Installed 200 public health and safety sidewalk decals –Installed 44 public health and safety signs on the Big Belly trash compactors –Printed 150 business posters –Displayed 200 planter signs with QR code redirect to downtowntucson.org –Installed three oversized “Welcome Back” window posters in prominent locations –Deployed 30 branded hand sanitizer stations throughout downtown –Printed 250 doggie bandanas –Promotion of outdoor dining, takeout/pickup, and online ordering -- through DTP channels • Promoted the Pima County Ready for You certification program to downtown businesses and to the public through the Grand Reopening campaign • Developed important Health & Safety communication resources for businesses to download, print and post immediately including printable signage, social media graphics, and graphics for email newsletter and websites

• Conducted a series of business and community surveys to collect informative data on the current needs of the community and how they’re currently interacting with downtown • Promoted and helped coordinate “Troubadour Thursdays” with the Fox Tucson Theatre and seven downtown restaurants • Rebranded the Weekend Report email blast as the “Downtown Update” to include business updates, health and safety advisories and other downtown news • Provided public relations support by directing news reporters to downtown businesses and event coordinators, resulting in positive news coverage for downtown • Continued to promote an enhanced, clean and vibrant image of downtown through @DowntownTucson social media • Provided in-kind marketing to dozens of in-person and virtual events through DTP social media, website and email newsletters • Promoted shopping small during the holidays through Desert Nights Downtown Lights • Maintained the Downtown Business Trends webpage to track the status of new business openings and closures within the downtown Business Improvement District • Maintained the Downtown Housing Forecast webpage to track downtown area housing that’s either under construction, proposed and recently completed


A N N U A L R E P O R T : F Y 20-21

HIGHLIGHTS: 2017-2021 Strategic Plan • Enhanced marketing across all aspects of the organization to reflect downtown’s renaissance • Created a new holiday campaign - Desert Nights Downtown Lights, five weeks of festivities in Downtown Tucson, including cross-promotion of downtown holiday events and business specials • Increased social media following each year on Facebook, Instagram, LinkedIn and Twitter • Established new brand and style guide and placed larger emphasis on purple • Refined email marketing to increase open rates and better inform stakeholders and the public through targeted messaging • Expanded and refined contact lists and email subscribers • Subsidized ad rates in the Destination Downtown visitor guide for downtown businesses for three years • Coordinated and enhanced the Parade of Lights & Festival: –Increased attendance to over 40,000 spectators –Increased number of parade entries and parade participants to over 800

117,700

COMBINED SOCIAL MEDIA FOLLOWERS

$25,966 IN DOWNTOWN TUCSON GIFT CARD SALES

1,074

PRINTED “DOWNTOWN READY FOR YOU CAMPAIGN MATERIALS

–Placed larger emphasis on the festival featuring local multicultural entertainment • Created downtown core map for area hotels and visitor centers • Promoted and placed higher emphasis on outdoor cafes and dog-friendly restaurants • Provided economic development reports and updates regarding new businesses, developments and housing projects • Implemented a new summer business crosspromotional program, Downtown Desert Deals • Maintained press schedule to promote positive news coverage on downtown and DTP • Created the Purple Parasol Program to shade employees, residents and visitors from the desert sun as they move around downtown • Promoted thousands of events through the Downtown Events Calendar, email newsletters and social media • Refined Annual Report based on new brand and style guidelines for a clear, clean and concise communication

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DOWNTOWN TUCSON PARTNERSHIP

Resource Development, Finance and Planning Strengthen the organization’s financing, staff and board structure, and organizational development and growth. FY 20/21 Accomplishments

HIGHLIGHTS: 2017-2021 Strategic Plan

• Raised $624,437 in Sponsorship, Grants and Other in FY 20/21 ($82,000 classified as deferred revenue for FY 21/22)

• Raised $1,691,748 in sponsorships, grants and other within the past five fiscal years

• Initiated a new Five-Year Strategic Planning process with Progressive Urban Management Associates • Created a new Social Justice Committee to implement new Strategic Diversity Plan • Awarded the 2021 Common Ground Award of Resilience by the Metropolitan Pima Alliance for DTP’s rapid response and outstanding work during the past pandemic year • Honored with the “Hero Award” by the Minority and Small Business Alliance of Southern Arizona and the U.S. Small Business Administration for a commitment to Downtown Tucson and efforts to help those struggling amidst the COVID-19 pandemic • Reviewed BID properties for accurate assessment • Reached out to non-contributing property owners located within the geographic boundaries or adjacent to the BID to request payment in exchange for benefits received

• Created and implemented a new Five-Year Strategic Plan for 2017-2021 • Created yearly and monthly action plans, based on the new Strategic Plan, with measurable objectives, timelines and funding sources • Confirmed financial commitments of City, County and Rio Nuevo to meet full in-lieu of BID assessments • Initiated services agreement with Pima County in exchange for build-to-suit office for the Clean and Safe Team • Provided new annual benefits for Clean and Safe Ambassadors including foot screening by podiatrist, new work boots, haircut reimbursement program, budgeting and financial advice, staff training and team-building activities • Initiated a contract with NBS Government Finance Group to manage all aspects of BID assessments more efficiently and accurately • Increased involvement in the International Downtown Association to gain knowledge, research, ideas and best practices from other downtowns across the country and world • CEO was appointed to the International Downtown Association board • Implemented new team project management software to improve efficiency • Initiated partnership agreement with Pima County during COVID-19 pandemic


A N N U A L R E P O R T : F Y 20-21

FY 20/21 Financial Summary DESCRIPTION

ACTUAL

%

Private Properties

$548,275

28%

City of Tucson ESA

$365,000

19%

Sponsorships, Grants & Other

$542,437

28%

Rio Nuevo Properties

$206,099

11%

Pima County Properties

$290,431

15%

$1,952,243

100%

$1,074,012

56%

Marketing

$143,592

7%

Administration

$229,262

12%

Economic Development

$363,403

19%

Extraordinary Items

$85,428

4%

Depreciation

$30,044

2%

$1,925,740

100%

Revenue

Total Expenses Maintenance & Safety

Total Net Surplus After Depreciation

TOTAL REVENUE

$1,952,243

$26,503

TOTAL EXPENSES

$1,925,740

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DOWNTOWN TUCSON PARTNERSHIP

Residential and Mixed-Use Development Implement and support aggressive housing and mixed-use development effort. FY 20/21 Accomplishments

HIGHLIGHTS: 2017-2021 Strategic Plan

• Created new Residential Guide on website to highlight downtown living options with description, photos and links to leasing websites

• Promoted and educated the public on development projects through social media, website, email newsletters and economic development blog

• Provided letter of support in favor of the renewal of the Central Business District and the Government Property Lease Excise Tax (GPLET) Program

• Published two Downtown Tucson Summer Development Reports with detailed statistics on development projects, housing trends and business trends in and around the downtown area

• Provided data and information to City for their Equity and Sustainability Assessment of Tucson’s GPLET Program • Hosted a downtown property owner and developer focus group to listen to suggestions, concerns and opportunities as DTP forms a new Strategic Plan • Continued to assist developers, brokers, potential investors and downtown stakeholders with market research and other information • Toured new developments including hotels, housing projects and tenant improvements, providing the developer and property manager with professional photos taken on the tour

• In partnership with Rio Nuevo and Southern Arizona Leadership Council, Downtown Tucson was one of 12 cities nationwide to be included in the International Downtown Association’s Value of U.S. Downtowns and Center Cities Report: Second Edition • Assisted developers, brokers, potential investors and downtown stakeholders with market research, resources and other information for use in decision making, brochures and other marketing • Encouraged the creation of the new Downtown Residents Association to give residents living in the downtown core a cohesive voice in decisions and issues


A N N U A L R E P O R T : F Y 20-21

Relationship Building Strengthen our relationship with merchants, property owners, developers, neighborhood groups, historic preservationists, City, County, Rio Nuevo, University of Arizona, stakeholders and partners. FY 20/21 Accomplishments

HIGHLIGHTS: 2017-2021 Strategic Plan

• Hosted focus groups with downtown merchants, City department heads, downtown neighborhoods and residents, developers and property owners, Tucson Young Professionals, and arts and entertainment groups, as DTP forms a new Strategic Plan

• Made frequent visits to businesses and listened to and incorporated recommendations where possible

• Promoted City, County and Rio Nuevo COVID-19 recovery and business support programs through direct emails to businesses, on website COVID-19 resources page and in public email newsletters • Continued partnership agreement with Pima County to distribute COVID-19 relief funds to downtown businesses • Partnered with Pima County Health Department, Paradigm Labs, and TEP on a free COVID-19 Testing Center for the downtown community • Partnered with Pima County Health Department and Fox Tucson Theatre on a pop-up COVID-19 vaccine distribution center • Promoted “The 01 Spotlight,” a video series by DTP Board Members Zach Yentzer and Tom Heath featuring the faces behind the places making downtown great • Expanded partnership with Desert Survivors to create new pipeline employment program through DTP • Attended Homeless Coalition Meetings to strengthen partnerships with social service agencies • Partnered with the University of Arizona Poetry Center on the second annual Haiku Hike

• Improved overall communication and relations with the Merchants and Retail Council • Created task forces with targeted businesses, property owners and managers, City departments and other partners to address and solve specific issues • Strengthened relationship with Pima County • Strengthened relationship with City staff across multiple departments • Served on the Special Events Review Committee with multiple City departments to facilitate approval of large civic events • Connected 84 individuals with housing in 2017 through the international award-winning DTP Connects Homeless Outreach program. Through a partnership with Old Pueblo Community Services, individuals experiencing homelessness received services and were placed in homes and shelters utilizing the Housing First model • Provided 24/7 assistance for those experiencing homelessness by providing information on resources, escorting people to shelters and services, and providing basic necessities like water, food and clothing • Co-hosted “Downtown Now,” a “state of downtown” event, at the Tucson Convention Center with Rio Nuevo • Organized Merchant Mixers to connect area businesses and stakeholders

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DOWNTOWN TUCSON PARTNERSHIP

Enhanced Services Agreement and Fee for Service Contracts Exceed expectations and contract requirements. Provide the highest level of professionalism and customer service. HIGHLIGHTS: 2017-2021 Strategic Plan • Received approval on a new Enhanced Services Agreement (ESA) with the City for expanded scope of services based on the Strategic Plan

• Provided cleaning and security services to hundreds of downtown events through contracts and in-kind agreements in exchange for benefits

• Renewed the BID and DTP for an additional five years in 2018

• Increased clean, safe and beautification services throughout the BID (see pages 8-11)

• Celebrated the 20th anniversary of the BID with an anniversary party following the 2018 Annual Meeting

•Expanded services to include homeless outreach and support

• Provided annual reports to the City as an update on accomplishments in the previous fiscal year and objectives in the current fiscal year based on the ESA and Strategic Plan


A N N U A L R E P O R T : F Y 20-21

Partners and Supporters We want to give a special thank you to all of the downtown businesses and property owners who support our mission and vision each day! 2nd Saturdays Downtown Better Business Bureau of Southern Arizona Bird Bourn Companies City of Tucson, City Manager’s Office Office of Economic Initiatives Public Information Office City of Tucson, Department of Transportation and Mobility Bicycle and Pedestrian Program Park Tucson Public Information Office Sun Link, Sun Tran and Sun Van Streets & Traffic Maintenance City of Tucson, Environmental Services City of Tucson, Mayor and Council City of Tucson, Parks and Recreation City High School Cox Communications Cox Media Cultivate Tucson Dabdoub Acquisitions LLC Desert Survivors Inc. Downtown Development Corporation Downtown Merchants and Retail Council Downtown Residents Association Downtown Tucson Apartments DUSK Music Festival El Rio Health El Rio Vecinos Fourth Avenue Merchants Association Fox Tucson Theatre Hecker & Pew PLLC Hexagon Mining Holualoa Companies Hotel Congress HSL Properties I. Michael and Beth Kasser Imago Dei Middle School International Downtown Association Joel D. Valdez Main Library Living Streets Alliance

Lohse Family YMCA Love Block Partners Main Gate Square & Marshall Foundation MEB Management Services Mercado District & Gadsden Companies Mister Car Wash NOVA Home Loans Arizona Bowl NOVA Home Loans The Heath Team Old Pueblo Community Services Paulo Freire Freedom School Pima Association of Governments Pima Community College Pima County, Administrator’s Office Pima County, Communications Office Pima County, Facilities Management Pima County, Health Department Pima County, Grants Management & Innovation Presidio Management Presidio Museum R + R Develop Razor Share Rio Nuevo Roman Catholic Diocese of Tucson Scott Griessel and Creatista Southern Arizona Transportation Museum Startup Tucson Tucson Clean & Beautiful Tucson Electric Power Tucson Food Truck Rally Tucson Jazz Festival Tucson Meet Yourself Tucson Metro Chamber Tucson Museum of Art Tucson Pima Collaboration to End Homelessness Tucson Police Department Tucson Trolley Tours UA Poetry Center University of Arizona Vint & Associates Architects Visit Tucson Vet-Sec Protection Agency

In Memoriam: Joe Dominguez, Lisa Kanouse, and Scott Griessel

Please forgive any omissions to our listing of partners and supporters.

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DOWNTOWN TUCSON PARTNERSHIP

Admin Staff as of June 30, 2021

Kathleen Eriksen President & CEO

Zachary Baker Deputy Director

Russ Stone Downtown Safety & Maintenance Director

Whitney Nesbitt Office Manager

Clean & Safe Ambassadors as of June 30, 2021

Lazaro Cabrera Safety Supervisor

Harold Harris Safety Supervisor

Eric Christenson Safety Supervisor

Antoine Smith Clean Supervisor

Alfredo Cielo Jr. Safety Ambassador

Jorge Felix Clean Ambassador

Jose Garcia Safety Ambassador

Matthew Guzman Safety Ambassador

Nathan Guzman Safety Ambassador

Martha Flores Ibarra Clean Ambassador

Adrian Mercado Safety Ambassador

Daniel Romero Clean Ambassador

Rashawn Smith Clean Ambassador

Timothy Steele Clean Ambassador

Tom Vanata Clean Ambassador

Desert Survivors Clean & Green Team as of June 30, 2021 MENTORS Daniel Ronquiilo, Foday Sallu CLIENTS Jorge Aguayo, Alex Blatchford, Samuel Cabrerra, Jessie Felix, Jason Holland, Henry Var


A N N U A L R E P O R T : F Y 20-21

DTP Board of Directors as of June 30, 2021 EXECUTIVE COMMITTEE

BOARD MEMBERS

Larry Hecker Sun Corridor, Hecker & Pew PLLC, DTP Board Chair

Dee Buizer Senae Thai Bistro

Art Wadlund Downtown Tucson Apartments

Christina Benson Southwest Gas Corporation

Stacey Collins Tucson Musicians Museum

Kylie Walzak Living Streets Alliance

Brent DeRaad Visit Tucson

Chris Dennison Tucson Police Department

Adam Weinstein Gadsden Company LLC

Donovan Durband Park Tucson

Isaac Figueroa Larsen Baker, LLC

Zach Yentzer DNaRC

Steve Kozachik Tucson City Council, Ward 6

Michael Crawford Crawford Law PLLC Darryl Dobras Downtown Development Corporation Randi Dorman R+R Develop Todd Hanley Hotel Congress and Maynards Market & Kitchen Tom Heath Nova Home Loans Chuck Huckelberry Pima County Administrator Lisa Josker Pima County Representative Julie Katsel University of Arizona Fletcher McCusker Rio Nuevo and UAVCF Renee Morton Mordasini Villas and HomeStyle Galleries John O’Dowd Amado and Associates Michael Ortega City of Tucson, City Manager Barbra Coffee City of Tucson City Manager Representative Les Pierce Downtown Neighborhoods and Residents Council (DNaRC) Chair Lucinda Smedley TREND Report and Real Estate Consulting Group Dillon Walker Hydrant

Brett Goble City High School Glenn Grabski Tucson Convention Center Tim Hagyard DNaRC Nancy Johnson RN, PhD El Rio Health Lee Klein Cox Media Chris Leighton Peach Properties Camila Martins-Bekat Tucson Electric Power Jeremy Mikolajczak Tucson Museum of Art Omar Mireles HSL Asset Management Liz Pocock Startup Tucson Ron Schwabe D-S LLC Chris Squires Ten55 Brewing Company Cameron Taylor Imago Dei Middle School Hilary Van Alsburg Children’s Museum Tucson|Oro Valley Bob Vint Vint & Associates Architects, Inc.

EX-OFFICIO

Diana Amado Tucson City Council, Ward 6 Representative Michael Guymon Tucson Metro Chamber Ted Maxwell Southern Arizona Leadership Council Nicole Barraza Southern Arizona Leadership Council Representative Jane McCollum Marshall Foundation, Main Gate Square Gary Molenda Business Development Finance Corporation

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MOVING FORWARD GOAL 1 New Strategic Plan In spring of 2021, DTP contracted Denver-based consulting firm, Progressive Urban Management Associates (P.U.M.A.), to assist in developing a new strategic plan to guide the organization’s evolution through COVID-19 recovery and over the next five years. The plan is still being developed but will focus on five goals with strategic objectives and tactics to help move downtown forward. Thank you to the DTP staff, Board of Directors, Executive Committee/Project Working Group, and the more than 900 stakeholders who provided input for this strategic plan. Stay tuned for the final plan.

Continue to provide high level enhanced services and outreach in downtown

GOAL 2 Curate and support a vibrant storefront economy

GOAL 3 Activate and maintain a physical environment that is beautiful, fun, accessible, and encourages people to spend time and explore downtown

GOAL 4 Market and promote downtown to Tucsonans

GOAL 5 Be a thought leader and champion to guide the future of Downtown Tucson

100 N STONE AVENUE, SUITE 101 TUCSON, AZ 85701 DOWNTOWNTUCSON.ORG @DOWNTOWNTUCSON