(Left to right:) Bergendi Hatch, Jenny Cushing, Edie Trott.
director of the Urban Arts Alliance, Derek Dyer, more than 31,000 patrons have visited his gallery this year. Dyer and the Utah Arts Alliance have partnered with the property to bring large-scale art installations and murals, and installation begins Summer 2017. Earlier this winter, The Gateway offered $5,000 grants to events and festivals to migrate their event. With rising costs at other venues, local nonprofits are met with an entirely different proposition through The Gateway, including private security, parking vouchers, and access to canopies, tables, and chairs as well as restrooms. “We are offering a unique two-level, outdoor space for existing events,” says Edie Trott, marketing director at The Gateway. 50
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“Combining the history, architecture and incredible updates, the property offers unexpected elements for already exciting events.” Ushering in more art, entertainment, and cultural events to match the diversity of the community The Gateway is planning a robust calendar of events throughout the year. The programming includes a Gospel Brunch series, sunset concert series with well-known local bands, “Yoga in the Plaza” with SLC yogis Sunday mornings, movies on Wednesday evenings, and partnerships with nonprofits to raise community awareness. With over 100 events planned in 2017, there is something for everyone to take part in and enjoy.
The Experience The Gateway is partnering with the Downtown Alliance, Visit Salt Lake, and the Salt Palace to look at different aspects of the downtown scene and to explore how they can add to the lives of the nearly 85,000 people living within a five-mile radius of The Gateway and the millions of visitors who come to Salt Lake every year. “A big part of our next phase is supporting the arts and culture,” says Bergendi Hatch, creative director at Vestar. “We’re creating a large-scale, outdoor art gallery to showcase all mediums, from graffiti to digital art...something that doesn’t exist in Salt Lake City.” The clock tower will undergo a transformation by wrapping the existing structure with LED screens; it will be the first of its kind. Featuring animated artwork and a live video feed to tie into events in motion to share stories and to offer the city a new landmark. In addition, Illuminate will take place November 10-11 in partnership with the Utah Arts Alliance to bring the first projection and art technology festival to Salt Lake City. The Gateway is open all seven days of the week, and the new “Gospel Brunch” event series is the center of downtown activity on Sundays. Kicked off in April, these brunches feature a special Bloody Mary bar, brunch culinary fare and a place to gather with friends to catch up or chow down after Yoga on the Plaza. At the end of the year, The Gateway is planning a modern, non-traditional holiday season with special décor, locally created public art spectacles, including the Mirror Ball from Utah artist Derek Dyer, and other glittery holiday scenery that is far from the traditional red and green. From the holidays to the everyday, the experience at The Gateway is summed up by the Vestar team in two words: “Always On.” “The space is activated, alive, and always on—including Sundays— with programming not only this summer, but every summer,” says Trott. A gateway is, by definition, a place of connection, access and entrance. The Gateway is redefining itself as a place for events, creativity and culture. Join them. For the latest in upcoming events & incoming stores and restaurants, visit shopthegateway.com. I spring / summer 2017