Downtown Raleigh hotels consistently outperform county, state, and national averages, demonstrating a growing visitor base and increasing demand for hotels in Raleigh’s CBD.
2016 HOTEL MARKET PERFORMANCE 72%
$160
71%
$140
1,247
hotel rooms in downtown with new hotel in 2017
70% $120
69% 68%
$100
67% $80 66% $60
65% 64%
$40
63% $20
62%
HOTEL ROOM OCCUPANCY: 71.2%, up 11% over past three years
61%
$Downtown
Wake County
Average Daily Rate
North Carolina
Revenue Per Room
U.S.
Occupancy Rate
Note: Applies to four hotels: Marriott, Sheraton, Holiday Inn, and Hampton Inn, which comprise 95% (1,072 rooms) in downtown market.
GROWTH IN HOTEL PERFORMANCE SINCE 2013: DOWNTOWN RALEIGH AND WAKE COUNTY
$ $146.23
Average daily room rate, up 15% over 2013
40% 35% 30% 25% 20% 15% 10% 5% 0% Hotel Room Occupancy Downtown Raleigh
Average Daily Room Rate
Revenue Per Room
34%
growth in Revenue Per Room over 2013 to $104.09 per room
Wake County
Sources: STR Global and Greater Raleigh Convention and Visitors Bureau
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