DMI Strategic Plan Executive Summary 2022-2028

Page 1





Values Downtown Madison, Inc. (DMI) is an advocacy, policy research, and community building organization working to create a vibrant, equitable and inclusive, Downtown Madison. In recent years, significant challenges and opportunities have arisen for cities and downtowns across the country, including Madison and its downtown. Downtown is experiencing new physical, social, and economic investment that has the potential to enhance business and employment opportunities, sense of place, and quality of life for its residents, workers, and visitors. Work is still needed to ensure these opportunities and investments contribute to a greater whole that is truly better for everyone. DMI is strongly committed to this work and through this new Strategic Plan, will continue to engage members, leverage and develop partnerships, and collaborate with the community to make Downtown Madison the best place for all people to live, work, and visit.


Make Downtown Madison an economically strong, inclusive, equitable, and vibrant place to live, work, and visit


Economically Vibrant & Inclusive

Safe & Welcoming

Diverse & Equitable

Connected & Accessible

Sustainable & Resilient


WHAT DRIVES US AND OUR WORK? Economically Vibrant & Inclusive

DMI and its members support efforts to make Downtown Madison an even more economically thriving mixed-use activity center with businesses, diverse employment, housing, shopping, dining, cultural, and entertainment offerings that attract, serve, and reflect all Madison residents.

Safe & Welcoming

DMI and its members strive to create an overall Downtown environment and experience that is comfortable and inviting for all employers, employees, residents, and visitors regardless of age, gender, race, ethnicity, sexual orientation, mobility, or other identifying characteristics.

Economic Development

Quality of Life


Advocacy and Policy Research Placemaking

Community Building Leadership & Professional Development

Mobility & Connectivity

Diverse & Equitable

DMI and its members celebrate the diversity and history of Madison and its Downtown. DMI understands that dedicated resources, cultural competency, mutually beneficial partnerships and representation are critical to supporting and lifting up emerging and established minority and women leaders and entrepreneurs.

Connected & Accessible

DMI and its members promote accessible movement and mobility in and around Downtown because a well-connected network is core to an exciting, vibrant, inclusive, and equitable place. Offering multi-modal transportation networks that are connected to key destinations, services, retail, and entertainment is essential for a healthy and thriving Downtown.



BID Relationship

Organizational and Operational Strategies

Sustainable & Resilient

DMI and its members are committed to collaborating and addressing complicated environmental, social, and economic issues and needs while positioning Downtown Madison for future success, growth, and continued prosperity through education, advocacy, and partnerships.


Board Composition & Organization

Staffing Committees & Task Forces


core service GOALS 1. Advocacy and Policy Research A. ECONOMIC DEVELOPMENT Create a diverse and culturally representative economy that provides opportunities for equitable business and employment growth, increases the size of the economy, expands housing options, and offers world-class attractions and experiences. B. MOBILITY & CONNECTIVITY Champion expanding transportation options with sustainable funding to ensure a safe, accessible, environmentally responsible, and easily navigable multimodal network in and around Downtown. C. PLACEMAKING Support high-quality mixed-use development and the creation of attractive, accessible, welcoming, and distinctive public and private spaces with opportunities for everyone to gather, work, play, and celebrate. D. QUALITY OF LIFE Establish Downtown as a place for all people to feel comfortable and safe, with opportunities to thrive emotionally, physically, spiritually, sustainably, culturally, and economically.

2. Community Building A. NETWORKING Be a convener of people from all backgrounds to address challenges and make the most of opportunities in Downtown Madison. B. COMMUNICATIONS Continue to communicate relevant and quality information to educate members and partners about Downtown’s challenges and opportunities, and promote events and programs throughout Downtown. C. PARTNERSHIPS Continue to grow DMI as a leader in the equitable activation and revitalization of Downtown Madison, and expand DMI’s capacity through strategic partnerships that support DMI’s mission and values. D. LEADERSHIP & PROFESSIONAL DEVELOPMENT Support the professional growth of members and cultivate the next generation of leaders through mentorship, education, and sharing applicable experiences.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.