COMMUNICATIONS

NEWSLETTERS: ENEWS, STAKEHOLDERS, MERCHANTS UPDATES & TRANSPORTATION

We distribute a weekly email newsletter containing events, member business announcements, and promotions in Downtown Ithaca. The E-News is sent to over 5,000 individuals weekly, including business and property owners, residents, offices, and the general public who subscribe to the newsletter.

We send Quarterly member mail newsletters to BID stakeholders, such as property owners, retailers, and restaurants, to keep them updated on important downtown news.

We provide a bi-monthly Merchant Update newsletter to over 200 businesses in downtown.

We offer a monthly transportation newsletter to our transportation demand management (GO ITHACA) members, providing information on the transportation world’s happenings.

Special Reports

Annual Report: We produce our annual report to showcase the work we’ve accomplished during the past year.

State of Downtown: We create a report with detailed information about our Business Improvement District marketplace. This report provides a snapshot of the trends shaping downtown, including increasing residential and employment density.

PR/MEDIA RELATIONS

We regularly communicate with local and regional media about our businesses, special events, economic development, initiatives, programs, and more by producing over 70 press releases and conducting hundreds of media interviews each year. Our media relations efforts lead to more than 200 media reports related to downtown.

Faces Of Downtown

Downtown is distinguished by its diverse and eclectic collection of business owners and managers. We will continue to feature this campaign designed to put a face onto downtown- the faces of our businesses. The campaign will be primarily on social media.

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PRIDE WEEK INSTAGRAM IN 2022, WE INTRODUCED THIS ACCOUNT TO SHOWCASE OUR PRIDE WEEK CELEBRATION AND THE INCLUSIVITY WITHIN OUR COMMUNITY.

We leverage various social media platforms to promote its offerings to the local community, students, and tourists. Additionally, it gains meaningful insights into people’s interactions with the downtown area. Out of all the available social media channels, Downtown Ithaca primarily relies on Facebook, Instagram, Twitter, LinkedIn, and occasionally YouTube and Tik Tok to engage with diverse audiences. Facebook and Instagram have shown the most significant growth as they are the primary accounts through which Downtown Ithaca shares a plethora of content and actively engages with its followers and the profiles it follows.