MARKETING

Continue Publishing And Distributing Seasonal Guides

Twice each year DIA staff will produce seasonal visitor guides that highlight downtown attractions and offerings and provide a directory of downtown businesses. These guides will be supported by paid advertising.

Downtown Tear Maps

Working in conjunction with The Discovery Trail, the DIA prints and distributes pads of tear maps, to be made available to tourist oriented downtown retailers, visitor centers, hotels, and other attractions.

Holiday Gift Guide Insert

During the winter season, we created a holiday gift guide insert that was filled to the brim with holiday shopping bargains, unique events, gift suggestions, and other exciting offerings that both visitors and locals could indulge in. This holiday insert was distributed alongside Seasonal Guides, with a total of 2,500 copies circulated.