From our members
The CAREmometer: A CUSHMAN & New Food Safety Device WAKEFIELD. T BUILT TO LEAD. Cushman & Wakefield is a leader in the global real estate marketplace, putting the client at the center of everything we do. With over 43,000 employees in over 60 countries. 4.3 billion square feet of space under management. $191 billion in transactions. $5 billion in revenues. Built to help clients reach their full potential.
cushmanwakefield.com
his story is about a new innovation in food safety. The product is called the Caremometer. It’s a pocket thermometer case that opens for easy cleaning and sanitizing. Even if you don’t own one, your favorite restaurants and chefs are required to use it in their kitchens. Anna Knishevitskiy is the sole inventor of the Caremometer. She invented the only thermometer case on the market that opens up for easy inspecting, cleaning and sanitizing. She focused on the opening idea after working as a Food Service Manager for the New York Board of Education and Beth Israel Hospital for more than 15 years. Every day, she watched her cooks potentially contaminate their pocket thermometers by forgetting to sanitize the probe before putting it into the case. The idea became a passion for her because not sanitizing the probe can jeopardize the health of children and medical patients. According to the Centers for Disease Control and Prevention, millions of people in the United States become ill from food-borne bacteria each year. Of these, up to 5,000 people die. The improvements the Careometer makes aren’t just cosmetic; they can potentially protect people’s health. After patenting her invention and trademarking the name Caremometer, Knishevitskiy reached out to the thermometer industry, but had little luck. So, she decided to go it alone and become an entrepreneur. Her first task was finding a factory to manufacture the Caremometer’s mold in order to mass-produce it for sale. She worked with translators and settled on a factory for production and design of the packaging. Designing the Caremometer was a process with many adaptations along the way. The next obstacle was marketing. Knishevitskiy enlisted her son and his college contacts to help build a website, make promotional videos, brochures and business cards, and create social media accounts. She also got a tax ID number and registered the business as a sole-proprietorship. She rented a booth at Taste Talks, a lo-
cal food show, just to get the word out. She worked the booth with her family and received positive feedback, including a writeup in the New York Amsterdam News. Next, Knishevitskiy attended a Connecticut food show to meet and greet chefs and introduce her product. She met Chefs Erik Erlichson and Terry French. French tweeted “Simply genius, hands down best kitchen equipment design I’ve seen in years.” The show gave her the idea of mailing product samples to celebrity chefs who might be able to endorse her idea or put her in contact with distributors. She received postcards from chefs Guy Fieri and Giada De Laurentiis, who were amazed by her “brilliant innovation” and wished her luck. Caremometer is the world’s first pocket thermometer case that can be opened for convenient, thorough cleansing and sanitizing. It can be manually cleaned or placed in a dishwasher. Other pocket thermometer cases on the market consist of a hollow tube with a hole in one or both ends. They are very difficult to sanitize by hand, and a dishwasher may not even get their internal surfaces wet. She claims her brand is better than the competition, since this design flaw requires soaking to sanitize the case. Her case opens like a clamshell, so can the inside of the tube where the thermometer probe is inserted can be cleaned. At present, the Caremometer can be purchased at www.caremometer.com or on Ebay, Amazon and Walmart.
Active Transport MESSENGER SERVICE, INC.
Save time and money with your most important deliveries
Call (718) 965-1300 or (212) 966-0188 • • • • • • •
Printed Materials/Documents Medical Records & Specimens Artwork and Frames Items for Special events Bids & Contracts Architectural Blueprints Designer Items and more
www.activetransport.net info@activetransport.net Member of the Brooklyn Chamber of Commerce Since 1989
SAVE 10-30%
Scheduled, rush and same day deliveries!! Fully Insured HEADQUARTERS IN BROOKLYN 8 Brooklyn Progress
• November/December 2016