PARTNERSHIP
Concept: A celebrated annual event, more than 40 restaurants participated in Downtown Restaurant Week from Saturday, July 27 to Sunday, August 4, 2013. Throughout the nineday promotion, Atlantans enjoyed the brunch, lunch and dinner fare at $15, $25 and $35 prix fixe menus. Objective: The objectives of Downtown Restaurant Week 2013 were to encourage diners to experience new establishments and return to beloved Downtown icons, resulting in increased exposure and sales. In addition, Downtown Restaurant Week organizers sought to offer new opportunities to both participants and sponsors through new marketing avenues and unique programming.
Atlanta Restaurant Weeks are spearheaded by Central Atlanta Progress, The Reynolds Group and The Atlanta Business Chronicle, a trio that found motivation to unify the city’s restaurant week programs after recognizing the success of Buckhead, Midtown and Downtown Restaurant Week.
The Atlanta Business Chronicle – worked to acquire key sponsors and featured full-page ads for Downtown Restaurant Week in four issues of the weekly newspaper. In addition, the publication included a one-week banner sponsorship in its daily email and a featured banner ad on The Atlanta Business Chronicle’s website.
Central Atlanta Progress – organized and executed Downtown Restaurant Week through successful outreach to restaurants the community and sponsors, as well as innovative marketing and social media efforts.
Through these efforts, more than 40 restaurants were featured in the highly anticipated event. This is the highest number of participants to date.
The Reynolds Group – oversaw all PR and design, creating targeted media opportunities and a comprehensive marketing toolkit for all restaurants and sponsors which encompassed event signage and digital marketing components.
“@whiteoakatlanta = awesome choice for @downtownatlanta restaurant week. Fried green tomatoes w pimento cheese! #darw2013”
Partnership
Concept + Objective
CONCEPT + OBJECTIVE