Douglas Duren | What Makes Digital Marketing So Crucial?

The Definition of Digital Marketing

According to Douglas Duren, A seasoned

inbound marketer would claim that notwithstanding a few minor distinctions, inbound marketing, and digital marketing are essentially the same thing. I've learned a lot about how those minor variations are seen around the world from my talks with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand.

What is a Company's Definition of Digital Marketing?

Digital marketing is essential at this point for the growth of your company and brand recognition. Every company appears to have a website these days. And even if they don't, they at least have a digital advertising strategy or a social media presence.

Buy Your Product or Service Should Receive Your Attention

You have a limited amount of control over who sees an advertisement that you place on television, in a magazine, or on a billboard. Of course, you can measure some demographics, such as the normal readership of the magazine or the demographic of a particular neighborhood, but it's still mostly a guess.

What Makes Digital Marketing So Crucial?

As per Douglas Duren, Digital marketing enables you to target the customers most likely to purchase your goods or services and reaches a wider audience than previous approaches could. Additionally, it allows you to monitor progress daily and pivot as necessary, and it is frequently more affordable than traditional advertising.

Content Performance and Lead Generation

Consider creating a product brochure and mailing it through people's letterboxes. Although offline, that brochure is still a form of content. The issue is that you don't know how many people looked at your brochure or how many people dumped it in the garbage without even opening it.

Digital Marketing is Measurable

As per Douglas Duren Digital marketing, in contrast to the majority of offline marketing strategies, enables marketers to view precise outcomes in real-time. If you've ever placed an advertisement in a newspaper, you are aware of how challenging it is to gauge the number of readers who turned to that page and focused on your advertisement.