DOUGLASDUREN| THEIMPORTANCE OFSEO|WHATIS ANORGANIC SEARCH
WHAT IS SEO?
Search engine optimization is what SEO stands for, and that much hasn't changed. It speaks about methods that raise the position of your website in search engine results (SERPs). According to Douglas Duren, Search engines like Google, Yahoo!, and Bing, increase the visibility of your website to users who are seeking answers that your company, product, or service can offer.
HOW DOES SEO WORK?
The three main components of SEO are page optimization, keyword research, and gaining inbound links. Once a search engine has crawled and indexed the website, you can usually see the results of SEO work.
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However, there are several techniques to enhance the SEO of the pages on your site. According to Douglas Duren, the following factors are among those that search engines check for title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). And they are but a few examples.
WHAT IS AN ORGANIC SEARCH?
When someone uses a search engine to perform a query and clicks on an unpaid result, this is known as an organic search, According to Douglas Duren. As a component of inbound marketing, organic search is a search marketing channel that can be utilized to boost website traffic.
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WHAT IS SEO STRATEGY?
A thorough approach for increasing website traffic from search engines is known as an SEO marketing strategy. Both on-page methods, which employ intentbased keywords, and off-page strategies, which generate inbound connections from other pages, are essential to successful SEO.
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Looking deeper: You'll probably be considering how to include your keywords in your article before you publish a new web page or blog post. It's acceptable, but it shouldn't be your exclusive or even main emphasis. The objective of your audience should always come first when creating content, not how many times you can fit a term (long tail or short tail) in.
WHAT IS ORGANIC TRAFFIC?
Organic traffic, which originates from search engines like Google or Bing, is unpaid. While inbound marketing tools can help you improve your website to attract more users, paid search marketing does not enhance your organic traffic figures.
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According to Douglas Duren, The fact that other user activities affect the SERPs that a user sees on search engines is one of the largest developments in the previous ten years, according to a deeper analysis. Additionally, social media may now significantly affect the trajectory of your organic traffic. It didn't matter who was seeing your material through social search even a few years ago. However, SEO now takes into consideration social signals like Google+ authorship, tweets, and retweets.
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